MSP Business Tips to Help Keep Clients Over the Long Term

MSP business outreach strategies should be built with the long-term in mind. The idea is to convert a client and keep them with you many years. Fifty clients who pay $5k each but only stick around one month will yield $250k. One client who pays the same but sticks around 10 years yields $600k. In this case, one client does more for your MSP than fifty. Fifty clients that stick around for 10 years apiece can make an institution out of a startup. With this in mind, several tips to help achieve such ends include: 


Give Prospects the Information They Need 

Your MSP business needs to refrain from withholding information. Know your target market. Understand pain points which draw this demographic to you. Frankly address those pain points, show what you can do, how much it will cost, and the associated benefits which make your service worthwhile. The idea is to arm prospects with the necessary information to make a choice that’s right for them. 


Ensure All Interactions with Clientele are Professional 

Professionalism in personal interactions, email correspondence, and outreach is absolutely key. Don’t promise what you can’t deliver, and don’t dance around basic facts. There are clients who fit your MSP. It’s better to find a good fit than to force one. 


Personalize Service So Clients Know They’re Not Just Numbers 

Your clients aren’t just statistics, they’re people. If they feel they’re just numbers in a faceless organization, that’s going to make them less likely to stay with you over the long term. Even inferior service may draw them if it has some personalized quality. 


Keeping Clients Around 

An MSP business which arms prospects with information to make an informed choice, ensures professionalism in all interactions, and personalizes its service provision will have a greater likelihood of retaining clients over the long-term. If you’re lacking in these areas, you might want to fix that. 

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.