MSP business outreach strategies should be built with the long-term in mind. The idea is to convert a client and keep them with you many years. Fifty clients who pay $5k each but only stick around one month will yield $250k. One client who pays the same but sticks around 10 years yields $600k. In this case, one client does more for your MSP than fifty. Fifty clients that stick around for 10 years apiece can make an institution out of a startup. With this in mind, several tips to help achieve such ends include:
Give Prospects the Information They Need
Your MSP business needs to refrain from withholding information. Know your target market. Understand pain points which draw this demographic to you. Frankly address those pain points, show what you can do, how much it will cost, and the associated benefits which make your service worthwhile. The idea is to arm prospects with the necessary information to make a choice that’s right for them.
Ensure All Interactions with Clientele are Professional
Professionalism in personal interactions, email correspondence, and outreach is absolutely key. Don’t promise what you can’t deliver, and don’t dance around basic facts. There are clients who fit your MSP. It’s better to find a good fit than to force one.
Personalize Service So Clients Know They’re Not Just Numbers
Your clients aren’t just statistics, they’re people. If they feel they’re just numbers in a faceless organization, that’s going to make them less likely to stay with you over the long term. Even inferior service may draw them if it has some personalized quality.
Keeping Clients Around
An MSP business which arms prospects with information to make an informed choice, ensures professionalism in all interactions, and personalizes its service provision will have a greater likelihood of retaining clients over the long-term. If you’re lacking in these areas, you might want to fix that.