Understanding various managed services marketing tips can help you reach a wide range of customers and expand your IT company into new areas. One of the most effective ways to gain new clients is to focus on email marketing, as it is an excellent way to extend the outreach of your company. However, you need to learn how to measure the success of your marketing emails, as this information can help you identify any areas that need improvement in your marketing plan.
Here are three ways you can measure the success of your email marketing campaign:
1. Email Open Rate
The email open rate is the percentage of emails opened compared to the total number of emails that were sent to potential clients. Most companies aim for an email open rate of around 20%, but you can improve these numbers. For example, creating a subject line that asks a question or uses numbers is a great way to grab the attention of a potential client. The timing of the email is also important, as sending a message between 8:00 PM and midnight is a great way to ensure that your email will be one of the first messages opened in the next morning. You should also include a sender name that is familiar to the contact, as this will increase the chance of them reading your message.
2. Click to Open Rate
Click to open rate is the number of people that clicked on a call to action within the email compared to the number of people that opened the message. The best way to improve upon these numbers is to focus on creating a call to action that clearly stands out and grabs the attention of the recipient. Always putting the call to action “above the fold” is a fantastic managed services marketing tip, as it is visible before the recipient has to scroll through the entire message.
3. Email Click-Through Rate
The email click-through rate measures the number of people that clicked on links in the email compared to the number of people that receive the email. Sometimes, the best way to improve upon this number is to include fewer links, as a reader can quickly become overwhelmed or confused with too many links in an email. Typically, it is a good idea to include three or fewer links for the best results.
Following these simple email marketing tips is a great way to improve your managed services marketing campaign in the competitive IT world. Continually focusing on improving your email marketing is a great way to reach a wide range of clients and can play a critical role in the growth of your IT company. Never being satisfied with the status quo and always looking for ways to gain new clients is one of the main keys to success for any IT company in today’s workplace.