Managed Services Marketing Features Which Demonstrate ROI

Positive ROI doesn’t always come from a monetary return. A good reputation can get you better business than all your clients combined if you maintain it perpetually. This is just an illustration, but you get the idea: that which acts as a true return on what you invested need not be strictly financial. Three additional managed services marketing features you can use to gauge ROI include: 

 

1. Engagement with Content 

In your managed services marketing, you should provide content which engages readers. There are things you can do to demonstrate engagement. Here’s a hypothetical: you might have a link that readers can click to achieve something your content speaks about. How many clicks compared to traffic and associated bounce rate can help demonstrate engagement. When you know how clients are engaged with you, and what stimulates them, you can produce content which is better aligned to their interest. The ROI in this scenario is data. 

 

2. Level of Traffic on Your Site 

Increased traffic is itself a form of ROI. Statistically, an increase in traffic will likely yield an increase in clientele. However, this is only the cause if relevant traffic is funneled to your site. If a bunch of people shows up because a similar business used the wrong URL in a hyperlink, that’s not going to benefit you. Engagement can help reveal if non-bouncing traffic is relevant. Ideally, content should increase relevant traffic. 

 

3. The Level of Leads You Generate 

An increase in leads is basically an increase in the “cream” of the “crop”. The “crop” in this case is your traffic. Leads are which levels of that traffic which have the highest likelihood of conversion. The more leads, the better. Ideally, your content should be optimized such that it can increase leads. 

Your managed services marketing should certainly focus on financial ROI, but it’s important not to forget other profitability streams, as well. Lead generation, traffic increase, and engagement are legitimate kinds of ROI to seek.  

Avatar

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.