A managed services marketing campaign using CRM software stands to more effectively enable sales. CRM stands for Customer Relationship Marketing which helps nurture leads along until the most opportune conversion time. Automation via CRM protocols produces:
More Effective Lead Prioritization
An effective managed services marketing strategy will produce leads that are more or less actionable than others. Prioritization requires conscious effort without lead automation software. CRM makes it so that parameters can be set which automatically rank leads, allowing salespeople to more effectively hone outreach and conversion efforts towards those targets which will represent the best conversions for your MSP.
Getting Leads Ready to Buy in Front of Sales
As leads progress down varying sales funnels you’ve set up for your company, they will be more or less prepared to convert. Software can help you determine where leads are in your sales cycle and what sort of contact may be most appropriate.
Generally, it is expected that you should contact leads at least five times before moving on from them. Of course, this will differ in regard to different prospects; it’s just a rule of thumb. But you may need to contact leads multiple times before they have enough information that they’re prepared to make a choice of some kind.
Facilitation of Automated Alerts Maximizing Leads
With automated CRM software, sellers will get an alert when factors align indicating ideal selling conditions. The aim is to increase the effective time spent with prospects you’re trying to convert. Essentially, you’re doing two things: one, you’re ensuring no leads fall through the cracks. Two, you’re more effectively managing the time of sellers.
More Streamlined Marketing Through CRM
Using metrics and automation to manage leads has a high likelihood of maximizing your available prospects. Incorporating automated CRM protocols in your managed services marketing will save seller time through automated alerts, help them more effectively manage leads through your MSP’s sales cycle, and ensure the most effective prioritization of varying prospects.