Managed Services Marketing, CRM, and Automation

A managed services marketing campaign using CRM software stands to more effectively enable sales. CRM stands for Customer Relationship Marketing which helps nurture leads along until the most opportune conversion time. Automation via CRM protocols produces:

 

More Effective Lead Prioritization

An effective managed services marketing strategy will produce leads that are more or less actionable than others. Prioritization requires conscious effort without lead automation software. CRM makes it so that parameters can be set which automatically rank leads, allowing salespeople to more effectively hone outreach and conversion efforts towards those targets which will represent the best conversions for your MSP.

 

Getting Leads Ready to Buy in Front of Sales

As leads progress down varying sales funnels you’ve set up for your company, they will be more or less prepared to convert. Software can help you determine where leads are in your sales cycle and what sort of contact may be most appropriate.

Generally, it is expected that you should contact leads at least five times before moving on from them. Of course, this will differ in regard to different prospects; it’s just a rule of thumb. But you may need to contact leads multiple times before they have enough information that they’re prepared to make a choice of some kind.

 

Facilitation of Automated Alerts Maximizing Leads

With automated CRM software, sellers will get an alert when factors align indicating ideal selling conditions. The aim is to increase the effective time spent with prospects you’re trying to convert. Essentially, you’re doing two things: one, you’re ensuring no leads fall through the cracks. Two, you’re more effectively managing the time of sellers.

 

More Streamlined Marketing Through CRM

Using metrics and automation to manage leads has a high likelihood of maximizing your available prospects. Incorporating automated CRM protocols in your managed services marketing will save seller time through automated alerts, help them more effectively manage leads through your MSP’s sales cycle, and ensure the most effective prioritization of varying prospects.

Yoon Choi

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.