IT Lead Generation Ideas to Enhance Your Email Lists

IT lead generationThe best sales groups favor email marketing for generating leads in the most cost-effective manner possible. Legitimate email addresses are all you need for IT lead generation. Transmit the proper promotional materials for the length of the subscription, optimize your email list to induce responses, and conversions will be that much easier. Here’s a brief look at a few ideas that will optimize your business list, convince prospects to do business with you, and set your company up for long-term success:

1. Validate the Leads Before Proceeding

IT lead generation is only worth your time and energy if you validate your leads. Take this important first step so you do not end up wasting your time pursuing leads that are incorrect from the start and/or have little potential for conversion. Validation merely requires verifying lead contact information to guarantee it is current and accurate. It might be helpful to use an email finder such as RocketReach (for more info, go to that validates leads on your behalf while simultaneously eliminating the bad ones. Once the leads are verified, your team can move forward in full confidence, knowing their efforts will not be in vain.

2. Create Sublists

Sublists should be made in accordance with open rate. This segmentation allows you to distinguish between those who are thoroughly engaged and have a high open rate, those with a moderate open rate and those with a low open rate. Do not feel bad about creating a sublist for those who do not open your emails. Every email marketing group has some target clients who refuse to give them a chance.

To create a sublist, you can use email management software such as Simplelists or other similar tools that can easily segment the responsive users. These management tools can also be optimized to moderate future emails and may include features like footer, subject prefix, graphics, and logos.

3. Gauge the Quality of Your Leads

Rate each of your leads by quality. Determine which leads are the most inclined to purchase your service. This rating process will also help you identify those least inclined to buy. Proceed to gear your marketing to the leads of the highest quality.

4. Separate Leads

It is a mistake to group all of your sales leads together. The best email marketing distinguishes between prospects so the message can be personally customized. Separating leads also helps you make the most of the prospect pool with your limited time and resources.

Focus Your Efforts on Those Most Inclined to Buy

Invest your time, energy, and resources in the leads most inclined to use your services and actually follow through with a purchase. Gear your IT lead generation campaign toward these coveted clients, and you will reap the rewards in the form of an expanded client base along with an improved bottom line. Incorporate the tips detailed above, and it will not be long until your email lists really do generate profitable conversions that help your business reach its potential.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.