MSP marketing must always produce more content, initiating outreach as appropriate. However, it’s important not to under-utilize existing content. Especially if you have evergreen content, you can use it, reuse it, distribute it to multiple locations, and get more mileage. Conducting a content audit helps you apply such strategies. Following are three considerable advantages of conducting an effective content audit:
Determining Available Content Resources
MSP marketing teams may have more resources than previously they realized. If you haven’t done an audit, the best you can do is comprise an estimate from guesswork. But if you go over all outreach materials, you may find an entire sequence of materials you can reconfigure into a new outreach campaign which acquires leads without requiring greater toil than is strictly necessary.
Ensuring Consistency of Quality that Matches Your Brand
If you’re conducting a new outreach campaign, you may have different products or services unavailable in old content. Conversely, what you used to provide may no longer be available. A content audit helps ensure new content forays remain on-brand. Additionally, it helps you determine if there’s anything in previous outreach efforts which contravenes current tactics.
Uncovering Surprisingly Effective Content Previously Forgotten
Every now and again, you’re going to find content gems which described future happenstance and deserve to be re-published with a proviso explaining the history of such precognition. Sometimes content doesn’t have an expiration date because it touches on core fundamentals, then uses those truths to sell products or services. Either way, you’ve got a gem on your hands. Content audits can reveal forgotten outreach breakthroughs that are still prescient to current demographics, and worth reusing.
Every Bit of Content Counts
MSP marketing strategy should incorporate audits at intervals to maximize content effectiveness. You’ll find old gems, maintain quality consistency, and have a better idea of what your actual resources are. If you haven’t conducted an audit on content before, it’s worth considering.