Has Your MSP Marketing Operation Conducted a Content Audit?

MSP marketing must always produce more content, initiating outreach as appropriate. However, it’s important not to under-utilize existing content. Especially if you have evergreen content, you can use it, reuse it, distribute it to multiple locations, and get more mileage. Conducting a content audit helps you apply such strategies. Following are three considerable advantages of conducting an effective content audit: 


Determining Available Content Resources 

MSP marketing teams may have more resources than previously they realized. If you haven’t done an audit, the best you can do is comprise an estimate from guesswork. But if you go over all outreach materials, you may find an entire sequence of materials you can reconfigure into a new outreach campaign which acquires leads without requiring greater toil than is strictly necessary.  


Ensuring Consistency of Quality that Matches Your Brand 

If you’re conducting a new outreach campaign, you may have different products or services unavailable in old content. Conversely, what you used to provide may no longer be available. A content audit helps ensure new content forays remain on-brand. Additionally, it helps you determine if there’s anything in previous outreach efforts which contravenes current tactics. 


Uncovering Surprisingly Effective Content Previously Forgotten 

Every now and again, you’re going to find content gems which described future happenstance and deserve to be re-published with a proviso explaining the history of such precognition. Sometimes content doesn’t have an expiration date because it touches on core fundamentals, then uses those truths to sell products or services. Either way, you’ve got a gem on your hands. Content audits can reveal forgotten outreach breakthroughs that are still prescient to current demographics, and worth reusing.  


Every Bit of Content Counts 

MSP marketing strategy should incorporate audits at intervals to maximize content effectiveness. You’ll find old gems, maintain quality consistency, and have a better idea of what your actual resources are. If you haven’t conducted an audit on content before, it’s worth considering. 


Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.