Co-Opt Employees into IT Marketing to Strengthen Outreach

IT marketing should incorporate every available tool. One that often goes overlooked is your own employees. They know people, they have a vested interest in your company, and they’re in a unique position to qualify leads. Following are several ways you can utilize employees in lead capture: 

 

More Online Traffic 

Your team has an online presence and IT marketing should co-opt it as possible. Think of it statistically: if your MSP has 20 employees and each of them has 400 contacts on a social media platform, potentially, that’s a reach of 8,000. 

If you get 10% of them interested and 1% convert, that’s 80 new clients— probably more than you could handle! If 20 employees using their online presence to drive traffic to your site results in one long-term client, it’s probably worth it. So, work with employees to find comfortable ways in which their online presence can be utilized for your MSP.  

 

Expansion of Leads that are Qualified 

Employees have friends who are in the tech industry and will hear whispers of new businesses opening or closing. They’re going to have friends who naturally find themselves in positions where your products or services may be ideal. Offer incentives for employees who may or may not be in sales if they bring you clients. This facilitates a win-win for everyone.  

 

More Effective Social Impact  

Employees who inform their digital and physical interaction with nods to your MSP as it’s appropriate will positively boost the social impact of your operation. 

You should encourage this kind of thing in your corporate culture, and you can do that by letting employees know working for you makes them part of a team in a developing operation.  

 

Facilitating Comprehensive Impact 

IT marketing should use direct outreach techniques, but not ignore tools waiting to be used. Employees can get you more online traffic, expand qualified leads, and foster more effective social impact. Getting them involved in marketing makes good sense. 

Brent Whitfield

Brent Whitfield

Brent Whitfield is CEO of DCG Technical Solutions, providing IT support in the Los Angeles area since 1993. DCG exists to help clients choose, implement, and manage IT and cloud solutions that are cost effective and reliable. DCG’s pro-active approach to IT is ideally suited for companies who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep it that way. DCG was recognized among the Top 10 Fastest Growing MSPs in North America by MSP mentor. Brent has been featured in Fast Company, CNBC, Network Computing, Reuters, and Yahoo Business.