Why Where Your MSP Business Hosts Its Online Content Matters

November 21, 2018November 19, 2018 Yoon Choi Hosting Solutions, IT lead generation, it leads, IT marketing, IT sales leads, it services marketing, managed services marketing, marketing for it, MSP Blog, MSP Blogs, MSP Business, msp company, msp leads, msp marketing, msp sales, MSP SEO, MSP services, MSP website, msp websites, Online Content

An MSP business can certainly host a blog internally through their own website. But for startups, sites are apt to be hosted through a VPS (Virtual Private Server). There are many “middle ground” solutions of this kind through services like WordPress. For most operations, going through a solution like WordPress makes a lot of sense. However, it’s important to remember that it’s not the only game in town. What you need to do is figure out your overall needs preemptively, and use these to help inform your choice. To that end, several factors associated with online hosting solutions include:

Diminished Minimum Requirements

Your MSP business will do well to work through a solution offering the least minimum requirements for hosting. The more minimums you have to have, the more complicated things become.

When it comes to WordPress, you’ll find there are very few minimum requirements. But again, this isn’t the only game in town. Basically, you’ll likely need to have a few interface software solutions installed. WordPress is built on the programming language PHP, so you’ve got to have PHP 5.2.4 installed–at least presently; version numbers will certainly transition as new iterations develop. As you consider hosting solutions, look at what sort of minimums they’ll need, and ensure these are in agreement with your present operations.

Database Needs: Generally One Per Content Project

How many blogs are you planning to build? Are you going to do one for your security solutions, for new cloud-based interfaces, and for outsourced hosting? Will you throw everything together into a blog goulash or have a sort of blog “buffet”? If you have more than one blog dedicated to more than one demographic your MSP serves, it makes sense to have more than one database devoted to it and to incorporate such planning into your hosting.

Either Working with Professionals or Seeking Automated Installation

Even with something as basic as WordPress, manual management and configuration is very difficult. It requires incredible tech savvy. Now as an MSP, you may be perfectly suited for such close technological solutions. Still, it may require a time commitment. There are automated installation protocols out there, though you may find your operation is more suited going the manual route. A third alternative involves working with an agency which specializes in things like SEO and concentrates their service provision on MSP companies.

Professional Output

Whatever method your MSP business chooses, you need a sustainable solution when all is said and done. That solution should be straightforward to manage and update. Additionally, however you host it, you should be able to have reliance on your chosen solution. Know your database needs and minimum requirements. Whether you manually configure a WordPress or other hosting solution, go with available automated installation choices or outsource to a specific agency; preemptive planning is key.