If your managed services marketing tactics are going to increase brand effectiveness, first, you’ll need to establish where you’ve got health issues and where you’re in good shape. Here are several common brand health issues and associated solutions will be explored:
Brand Identity: What’s Your “Voice” Your Raison D’etre?
Managed services marketing must be in alignment with the “voice” and “mission” of an MSP. The French encapsulate this concept in the term raison d’etre, which basically means one’s most important reason to exist.
Is your brand about facilitating streamlined, optimal solutions for big-ticket corporations? Consultation? Do you give customers the best new tech available? All three? Figure out the most important reason your business exists, and ensure outreach matches that core.
Are Employees on the Same Page?
Once you’ve got a voice conforming to your brand’s core concentration, you must ensure employees understand it and adapt interactions with clients to reflect as much.
If employees aren’t on the same page, you’ll cause cognitive dissonance for clients who get separate “flavors” of service. Operations are more optimal when everyone is working toward the same goal.
Is Brand Identity Collateral to Demographic Needs?
The needs of clients should be reflected by brand identity. If you’re “proper” solutions, but your brand has a “bad boy of technology” flavor, that’s conflicting. Likewise, if you’re providing solutions to startups with an “independent” angle, and present yourself like some starched-collar officious group, there will be dissonance. Figure out what “flavors” of operational professionalism resonate with clientele and align your marketing accordingly.
Ensuring Your Brand Has Healthy Operation
Managed services marketing which has a clear brand identity that knows its voice and reason for being, gets employees on the same page, and has been established from a position that takes care to reflect demographic needs, is a brand positioned for healthy forward operations. Consider where you’re at and whether operations would benefit from some refocusing.