IT Marketing Tips: How to Ask for Referrals

IT marketingOne of the keys to IT marketing is always to ask clients for referrals. Word-of-mouth advertising is a valuable opportunity for you to reach more clients and significantly expand the outreach of your company. However, some IT companies fail to ask for referrals, which makes it much more difficult to attract new customers, limiting business growth. Here are just a few tips on how to ask for referrals and significantly increase your consumer base for a wide variety of businesses:

Set Goals

One of the best ways to consistently ask for referrals is to set goals each week on the number of references that you need to help your business to grow. It is also a good idea to be specific on the type of referrals that you need, whether your target audience is small businesses or if you are looking for companies in a particular industry. Setting goals each week will make it much more likely that you will have success in gaining referrals, and it will enable you to stay focused on the growth of your business.

Offer Top-Quality Service

Another important IT marketing tip is to always offer exceptional service, or you will never succeed at gaining referrals. You should always look for ways to go above and beyond the expectations of each client and ensure that they are completely satisfied with your IT services. Of course, always asking for feedback can help you to make any changes to ensure that your customers are well-satisfied; a happy client is much more likely to recommend your services to other companies.

Create a Customer Loyalty Program

Developing a customer loyalty program is an excellent investment that will allow you to increase the number of referrals for your IT company. Rewarding loyal clients is a great way to develop long-term relations and will make it much easier for them to recommend your company to other businesses. Always showing appreciation for clients that give referrals is essential, whether you decide to send a thank you letter or personally call them on the phone. These small acts of kindness play a crucial role in keeping clients satisfied and helping them to understand that you appreciate their business.

Learning how to ask for referrals is critical to the growth of your business. Following these simple IT marketing tips will allow you to reach a wide range of clients and can play an important role in the outreach of your company. Setting goals, offering top-quality service, and creating a customer loyalty program can help elevate your IT company to new levels of success and gain a competitive advantage over other businesses that fail to ask for referrals on a consistent basis. Start asking for referrals today and experience the many benefits of word of mouth marketing!

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.