IT Marketing Strategies to Help You Contend with Competitors

Your IT marketing strategy must have provisions built-in pertaining to competition. Even Apple must contend with Microsoft, and America contends with Russia or China— depending on your news preference. The point is competition is more than just an aspect of the marketplace; it’s part and parcel to the human condition. So, don’t kick against the goads— roll with the punches and ride the wave in. Following are strategies to help you more effectively manage competition across your MSP: 


Understand the Benefits of Competition 

IT marketing becomes better when competition is there to expand your effectiveness as a business. This is the principle of capitalism at its core. In order to increase market share, businesses create new services, they innovate technology, they lower prices, and they expand clientele. Without competition, stagnation will reduce the quality of services. Think of it like exercise for the body of your business. Competition puts resistance against infrastructural muscles, allowing them to expand. It is painful and tiresome, but it makes you better.  


Watch Competitors to Avoid Their Mistakes 

You can learn from your competition. They’re going to trip over themselves, they’re going to make mistakes, and they’re going to figure out ways to overcome issues which give them an edge. If you’re always observing them, you can keep from making the same mistakes they do and learn how to achieve breakthroughs. If we extend the exercise analogy, they’re like a workout buddy egging you on. 


Learn How to Stand Out Amidst Competitors 

When you’ve got competition, to contend, you must be as visible to the clientele that you share. You must find ways to outmaneuver them. You’ll accordingly increase visibility over time.  

IT marketing which accepts competition can learn how to benefit from avoiding common mistakes and learning to stand out. It’s work and it’s painful, but in the end, with the right attitude, such resistance can actually strengthen your business. 

Ricardo Michell

Ricardo Michell is the President and Chief Executive Officer of Michell Consulting Group. Ricardo’s journey began in 1999 when he chose to pursue his dream of having his own IT support company in Miami. MCG started strong and reached a pivotal turning point for the better when they decided to offer ERP solutions and IT support in Miami to their clients. They teamed up with world-class publishers such as Infor and SAP. And they never looked back. In 2009, to keep the diversification of the company flowing, they became a premier Managed IT Services Provider in Miami.