Your MSP blog is one of many “engines” in the “machine” of your marketing paradigm. You’ve got to keep it oiled, ensure the belts aren’t eroding, and change necessary fluids. Several ways of ensuring your blog is well-oiled and trundling right along at maximum effectiveness are:
- Facilitate Consistency
Your MSP blog isn’t static— it must be continuously expanded. This makes it more visible to search engines while increasing readership. You want to continuously produce quality content. At a minimum, you should have at least fifteen entries in your blog every month— that’s one about every other day.
You’re probably not going to see much increase if you go beyond about fifty posts a month. You’ll want to expand entries as your operation grows, but don’t overdo it initially. Fifteen a month is a good starting number.
- Research Keywords Accordingly
Ensure SEO (Search Engine Optimization) principles are incorporated into your articles. Chief among SEO strategies is keyword incorporation. But like your blog, keywords aren’t static. They’re changing all the time. If you don’t continuously research that which best fits your needs, you’ll have less effective impact.
- Ensure the Right Size and Aesthetic
The length of your blog is a consideration, as is its digital appearance. You don’t want a blog shorter than about three-hundred words. Posts with 500 to 600 words are sustainable and optimal for most, but it turns out with content that longer writing is actually helpful to numbers.
Also, break up text so proper white space describes the finished product. Use subheadings and bullet lists. Incorporate pictures. Add in a few links here and there and use more than one kind of keyword. This contributes to an appealing aesthetic for readers.
Maximizing Blog Impact
An MSP blog will be more effective if it has the right size, look, keywords, and consistency of output. Lastly, always ensure qualitative, value-rich content infuses your blog entries— this will increase overall effectiveness across the board.