Your MSP business should have clear, concise, relevant content produced regularly. It’s ideal to work with SEO agencies specializing in MSPs; this will save you a lot of difficulty in authorship. Still, there are always means of personal writing enhancement. Several tactics include:
- Brute strength: learn your craft
- Avoid focusing on trivialities
- Reinvent old ideas
Brute Strength: Learn Your Craft
Your MSP business may have multiple content writers on staff, or outsource them. Whatever method you use, your best means of getting well-written content doesn’t involve shortcuts, but directed effort. Writers need to learn their craft. They need to learn how to write commercially, professionally, in terms of copy, in personable ways, and utilizing grammar properly.
Sometimes creative grammar can serve you, other times it will hamper readers. At a certain level, there is an artistry to writing which transcends the science of properly constructed content. The best way to get from start to finish will involve regular practice and discipline.
Avoid Focusing on Trivialities
Oftentimes, people will focus on trivial problems with a piece of writing. They’ll strain at a gnat and swallow a camel, as the saying goes. Titles can be important, but sometimes they’re not as important as we make them.
The way in which something is cited in the text of your blog is less important than whether or not it can be looked up by the reader. MLA, APA, etc.–these styles may not be as important as they seem. What is important is relevant, communicative content.
Reinvent Old Ideas
Star Wars was John Campbell’s “The Hero’s Journey” mixed with radio serials George Lucas liked as a kid. It was something old repackaged for a new generation. This kind of thinking can help you market your operation effectively. Reinvent old marketing ideas.
An MSP business with writers who understand their craft, what is and isn’t trivial, and how best to resurrect old ideas is likely to have more effective content. Consider existing strategies and where improvement may be necessary.