Cost-Effective IT Marketing Strategies to Increase Impact

IT marketing is costly, and it takes a while for ROI to develop. You’ve got to plan for the long-term. This means cutting expenses wherever possible. Sometimes, if you’re smart, you can find ways to spend less yet have a larger impact. Following are three solutions to help you cut costs while optimizing marketing: 


Partnering with Businesses

IT marketing need not be direct or follow traditional channels. Have you ever been to a movie theater? Coca-Cola always has a commercial— and for good reason! There’s a good pairing of businesses there. Your MSP likewise has many businesses with whom you’ll regularly work, and for which some sort of cross-promotional deal between you can be effective. Look at which businesses you work with most regularly in terms of vending, supply, transportation, etc.  


Marketing to Existing Clientele 

The customers you already have are going to be more likely to buy more than someone who is entirely new. There’s no harm in marketing to them. You’ve already got their contact information, and you know where you can actually provide value with a new service. Targeted outreach to existing clientele can help you serve them better while increasing profit.  


Website and Content Optimization 

Your website needs to be SEO-optimized, as does your blog. Your content must be disseminated through the right guest sites— business partnering will help here. Something else considerable is working with an SEO agency who specializes in MSP solutions. This way you can avoid going down SEO avenues which aren’t lucrative, as they’re improperly calibrated. 

For example, keyword saturation must be in accord with algorithm requirements, or it works against you. Also, keywords change in terms of effectiveness. Additionally, you want to ensure meta-tagging in the HTML code is additionally optimized for best results. Agencies specializing in such details can save time and produce results. 

IT marketing which focuses on optimizing digital presence via web and content, markets to existing clients, and partners with businesses, is situated for cost-effective impact.

Bryan Fuller

Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.