IT marketing is costly, and it takes a while for ROI to develop. You’ve got to plan for the long-term. This means cutting expenses wherever possible. Sometimes, if you’re smart, you can find ways to spend less yet have a larger impact. Following are three solutions to help you cut costs while optimizing marketing:
Partnering with Businesses
IT marketing need not be direct or follow traditional channels. Have you ever been to a movie theater? Coca-Cola always has a commercial— and for good reason! There’s a good pairing of businesses there. Your MSP likewise has many businesses with whom you’ll regularly work, and for which some sort of cross-promotional deal between you can be effective. Look at which businesses you work with most regularly in terms of vending, supply, transportation, etc.
Marketing to Existing Clientele
The customers you already have are going to be more likely to buy more than someone who is entirely new. There’s no harm in marketing to them. You’ve already got their contact information, and you know where you can actually provide value with a new service. Targeted outreach to existing clientele can help you serve them better while increasing profit.
Website and Content Optimization
Your website needs to be SEO-optimized, as does your blog. Your content must be disseminated through the right guest sites— business partnering will help here. Something else considerable is working with an SEO agency who specializes in MSP solutions. This way you can avoid going down SEO avenues which aren’t lucrative, as they’re improperly calibrated.
For example, keyword saturation must be in accord with algorithm requirements, or it works against you. Also, keywords change in terms of effectiveness. Additionally, you want to ensure meta-tagging in the HTML code is additionally optimized for best results. Agencies specializing in such details can save time and produce results.
IT marketing which focuses on optimizing digital presence via web and content, markets to existing clients, and partners with businesses, is situated for cost-effective impact.