Building Brand Identity with Consistent IT Marketing Messages

IT marketingBuilding a powerful, customer-oriented brand identity empowers your IT marketing strategies. It’s the nexus of all your marketing and competitive advantages. Creating a brand that makes you distinctly different from your competitors gives you tremendous growth potential in the competitive MSP industry.

How to Distinguish Your MSP Business from the Rest

If you differentiate your brand identity from the rest, then you’ll benefit with increased prospects, quality leads and sales. Put your IT marketing team on the job, getting your brand logo, name and credibility noticed. Here are four proven tips for establishing a cohesive brand persona that leaves a positive first impression on your audience:

1. Concentrate on selling your brand, not your services – In today’s digital age, you don’t have time to push your products. You only have a few seconds to grab the attention of your prospects. What keeps their attention is the first impression they have of your brand value.

2. Know your business – Think about your business goals and values, letting these qualities dictate your brand identity and marketing strategies. By understanding your business, you can give your target audience a sense of who you are and the services you provide. This helps build sincere relationships with your prospects, encouraging them to trust that you can do more for them than the competition.

3. Once you understand your brand value, create a relevant logo and business name – These two things play a huge role in developing your brand identity. Your logo presents your business to consumers and brings attention to your services, making you easily recognizable in the marketplace.

When creating your business name, ensure that it encapsulates your core values. Focus on your specialty, trying to be clear and relevant rather than clever.

When your audience sees your name and logo, they know that all your products and services are backed by your company values. Include your logo in all your website landing pages, marketing content, blogs, and email signatures.

Being consistent with your brand identity is what makes your prospects choose your services. You can find free logo building tools online and even name generating tools if you’d like to experiment with different ideas.

4. Take your storytelling to the next level with video and audio content – Content marketing establishes you as a trusted authority in your industry, providing your audience with informative blog posts, newsletters, and landing pages.

Consider going beyond blog and website content to attention-grabbing videos and audio content. Repurposing your content into video puts your face in front of your audience. This helps you connect with them in a personal way, boosting relationships and generating enthusiasm for your brand.

Your IT marketing team helps establish your brand identity by including your name and logo on all marketing materials. Successful branding makes a lasting impression on your audience, solidifying your presence and increasing your value. It brings your company instant recognition and customer loyalty, making it your company’s greatest asset.

Ricardo Michell

Ricardo Michell is the President and Chief Executive Officer of Michell Consulting Group. Ricardo’s journey began in 1999 when he chose to pursue his dream of having his own IT support company in Miami. MCG started strong and reached a pivotal turning point for the better when they decided to offer ERP solutions and IT support in Miami to their clients. They teamed up with world-class publishers such as Infor and SAP. And they never looked back. In 2009, to keep the diversification of the company flowing, they became a premier Managed IT Services Provider in Miami.