5 Ways Your MSP Business Can Gain New Clients Through Word-Of-Mouth

MSP businessCertainly, your MSP business is always looking for new ways to gain additional clients without having to invest in expensive marketing campaigns. A recent study suggests that word-of-mouth is a much more effective way to gain new clients than any traditional advertising methods. However, it is not always easy to generate initial buzz for your IT company. Here are five simple tips to help your business expand and reach an entirely new consumer base through word-of-mouth:

1. Focus on Standing Out

The ability to distinguish yourself from other IT companies is an excellent way to rise above the competition and reach as many clients as possible. Personalizing your IT services is a great way to show that you care about clients and will always leave a lasting impression that will make it much more likely for them to recommend your services to others.

2. Always Exceed Your Clients’ Expectations

Always looking for new ways to exceed the expectations of your clients is a fantastic way to get your customers to talk about your IT company. Offering gifts and promotions is an effective way to show that you appreciate clients and that you are always willing to go the extra mile for their service.

3. Set New Goals

Another important tip for your MSP business is to always set marketing goals for your company. Setting specific objectives and measurable goals can help you track your progress and will help you identify any areas that need improvement. If you constantly meet your goals, it may be time to create even bigger goals and to find more ways to satisfy clients and create a highly effective word-of-mouth strategy.

4. Promote Your IT Business

You must always look for new ways to promote your business and expand the awareness of your company. An excellent way to promote your company is to develop relationships with local newspapers, radio stations, and any online influencers that focus on technology. Of course, always keeping these people informed of the latest news in your business can help generate buzz and allow you to reach a wide range of potential clients.

5. Accessible Reviews

One of the best ways to enable clients to talk to others about your IT business is to provide an option for them to leave reviews about your IT company. Making it easy for clients to leave reviews can significantly expand word-of-mouth advertising related to your business without having to invest in a costly marketing campaign. These reviews can also help you make any changes with your company to ensure that your clients are always well-satisfied with your IT services.

Understanding how to create word-of-mouth advertising for your MSP business is an effective marketing strategy. Following these simple tips will help you reach a wide variety of new clients and help take your IT business to even higher levels of success.

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Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.