Why You Should Produce New Content for Effective Managed Services Marketing

Managed services marketing that continuously produces new content will initiate collateral advantages. Don’t get the wrong idea: content must be value-rich and qualitative at all times; but even if it’s not, there are some positives to consider. Just keep in mind that quality and quantity are not and never have been synonymous. If through sheer dint of visibility you browbeat your way to the top, you may be the most visible; but if when someone clicks on one of your links, it leads them to a click-bait site full of non-information, then it doesn’t matter what your position is. So, focus on quality before quantity; but once you get the balance right, produce as much as you can. You should have 16 pieces produced, minimum, on the monthly; if you can go as high as 50, that’s ideal. Advantages you’ll experience include: 

Regular Content Increases Search Engine Indexing 

Managed services marketing that incorporates fresh content on a regular basis will trip algorithms in search engines that cause them to check out your site more often. This won’t necessarily get you a higher ranking, but it will “train” the search engine.  

Increased Content Expands the Surface Area of Keywords 

More content means more keywords used within that content. This means you continuously build on your keyword surface area with each new installment. That makes you more visible to search engines and has the propensity to help increase rank.  

More Fresh Content Leads to an Increased Level of Authority 

You’re more authoritative in terms of the information you provide readers if you’re regularly producing new content. The more authority you have, the more visible you become; it’s an upward spiral. 

Managed services marketing can and should regularly produce new, fresh content. Once you’ve got the right level of quality designed into operations, the more content you ultimately produce, the better impact you’ll have.