Your MSP business should know its brand identity. It should permeate every interaction you or your team has with your prospects and customers. If you or your staff are not clear about your brand values and company culture, then you could have a hard time inspiring a positive customer experience that defines your brand and retains loyalty.
Define Your Company Identity
It’s not a simple process to create a brand identity, understand where you’re going and how your identity reflects your values. Define your MSP business brand identity based on your mission and goals.
Make sure your identity has room to evolve rather than stay where it is right now. When developing your identity, look at what the market and your competition are doing so you can identify how you’re unique. This will help you decide what you should let go and what you should keep.
Once you thoroughly know your brand identity, translate it into something visual and simple that your employees and customers can relate to. A big part of your brand value is created by what your customers have to say about you and how your brand triggers them emotionally and mentally.
Educate Your Employees About Brand Identity
Most IT marketing strategies involve campaigns that engage prospects and build brand value. Employees are often overlooked when it comes to branding efforts, but your team members have the most influence in spreading your brand values to your customers.
It’s crucial that all your employees understand your brand identity so your customers understand it in every interaction they have with your employees. This is why it’s so important to educate your team so they can engage and demonstrate your brand identity to customers.
Schedule collaborative meetings with your employees so you can reinforce the central ideas of your brand identity. When your employees understand your values, they can communicate with them more effectively. Make sure your staff understands the following branding components:
- Vision – Provide a clear definition of what your vision is for your business and discuss your sense of direction.
- Company culture – Discuss the energy, inspirations, and values of your company.
- Relationships – Explain how you hope to develop emotional relationships between your company, your employees and your customers to keep everyone engaged and happy.
- Commitment – Talk about the commitment you have to the satisfaction of your employees and customers.
- Brand engagement – Think of ways to engage your employees with your brand. Educate them on brand identity toolkits that reinforce your values. Also, initiate communication strategies and employee brand engagement experiences.
Your employees have a positive and significant influence on your MSP business performance when they fully understand your brand identity. As long as you have consistent communication with them and commit to employee satisfaction, they will be your loyal brand advocates.