The Importance of Local Listings for Your MSP Business

Your MSP business needs to have baseline clients that are within your primary area of operations. Neglecting to do this can do more than just leave money on the table; it can end up undermining your entire enterprise. If your best client is remote and has some unique needs that require an on-site inspection, you may lose them if you’re too far to help. Additional considerations include: 

 

  • Better positioning in search engine listings
  • More effective SEO application
  • Highlight of reviews and location

 

Better Positioning in Search Engine Listings 

Your MSP business will have a greater likelihood of showing up in local search results if you include your location and optimize for local visibility. Working with an SEO agency providing MSP marketing solutions can be effective in helping you maximize such a local outreach strategy. When people in your region search for products or services similar to what you provide, you’ll have greater SERP (Search Engine Results Page) priority, as you’ll be nearer their locality, and many search results are calibrated to where a user searches from. 

 

More Effective SEO Application 

SEO is more effective as locality is included in the equation owing to this positioning of SERPs based on locality. It is absolutely essential that you get local visibility. 

 

Highlight of Reviews and Location 

Something else that will happen as you become a part of local listing results is that positive reviews may be organically featured in search results. This owes to SEO, which arises naturally as reviews include the name of your business and its location. You can expect having a local listing to immediately produce related location and review information for those searching. 

 

Expanding Marketing Effectiveness 

An MSP business that endeavors to become listed among local businesses among search engine indexes will ultimately be more effective in terms of SEO and targeted outreach. This is a relatively cost-effective marketing strategy. 

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Ricardo Michell

Ricardo Michell is the President and Chief Executive Officer of Michell Consulting Group. Ricardo’s journey began in 1999 when he chose to pursue his dream of having his own IT support company in Miami. MCG started strong and reached a pivotal turning point for the better when they decided to offer ERP solutions and IT support in Miami to their clients. They teamed up with world-class publishers such as Infor and SAP. And they never looked back. In 2009, to keep the diversification of the company flowing, they became a premier Managed IT Services Provider in Miami.