Your MSP business needs to have baseline clients that are within your primary area of operations. Neglecting to do this can do more than just leave money on the table; it can end up undermining your entire enterprise. If your best client is remote and has some unique needs that require an on-site inspection, you may lose them if you’re too far to help. Additional considerations include:
- Better positioning in search engine listings
- More effective SEO application
- Highlight of reviews and location
Better Positioning in Search Engine Listings
Your MSP business will have a greater likelihood of showing up in local search results if you include your location and optimize for local visibility. Working with an SEO agency providing MSP marketing solutions, or deciding to look at how companies like Reputation.com can help you to be effective when it comes to maximizing such a local outreach strategy, will allow you to make yourselves known to an even wider online audience. So when people in your region search for products or services similar to what you provide, you’ll have greater SERP (Search Engine Results Page) priority, as you’ll be nearer their locality, and many search results are calibrated to where a user searches from.
More Effective SEO Application
SEO is more effective as locality is included in the equation owing to this positioning of SERPs based on locality. It is absolutely essential that you get local visibility.
Highlight of Reviews and Location
Something else that will happen as you become a part of local listing results is that positive reviews may be organically featured in search results. This owes to SEO, which arises naturally as reviews include the name of your business and its location. You can expect having a local listing to immediately produce related location and review information for those searching.
Expanding Marketing Effectiveness
An MSP business that endeavors to become listed among local businesses among search engine indexes will ultimately be more effective in terms of SEO and targeted outreach. This is a relatively cost-effective marketing strategy.