How to Run a Thriving MSP Company During the First Year

MSP companyStarting an MSP company is risky— but if you follow a few proven ideas, understand them, and take them seriously, you can create an extraordinary, exciting and rewarding business during your first year. Businesses that survive the first year usually have a strong customer base, adequate funds, business advisors, and a strong management team.

Reflect on Business Goals

The road your MSP company takes depends on the goals you set. Before you enter the world of entrepreneurship, it’s a good time to sit down and reflect on what your goals are for your new business. No goal is too big, and you can achieve anything if you put your mind to it. For example, if you have been thinking about potentially incorporating your business into an LLC, getting in touch with places like Inc Authority ( can help you to understand the benefits that this point can bring, such as preventing your assets and savings should a lawsuit be presented to your business. This is a goal that many companies tend to consider when they want that extra bit of protection and it can be achieved if you sit down and think about your options. Consider your personal objectives and think about your values and the company culture that you hope to achieve.

Formulate a Business Plan

It’s crucial to develop a well-thought-out business plan that addresses the following points:

  • Define the roles of your management team
  • Identify your competition and target audience
  • Develop a plan of operation and marketing
  • Lay out a complete set of financials and projections
  • Identify costs so you can price your services to be profitable

Find the Right People

During the first year of business, it’s important to find the right team that can help you take your company to the next level. Most startups don’t have enough to pay high salaries to attract and retain talent, so you have to engage your prospective talent, making them share the excitement and the rewards of your new business. Try to build a high-energy team that shares your goals and values.

Take Advantage of Guidance from Experienced Advisors

Seeking the advice of experienced business advisors can help you survive the challenges of day-to-day operations. When you ask advice from people who understand various financial and business issues that you face during every stage of running your business, it frees your time, so you can focus on building and growing your business. Consulting with professional advisors also helps you balance your personal life with your business responsibilities.

Build a Dynamic Website

Every MSP business needs a dynamic website where your target audience can discover more about your brand value and the services you offer. Growing your online presence and generating quality leads depends on your website’s navigability and ease-of-use.

Your website also allows your visitors to share your content using social media buttons and links to your blog posts. This strengthens your brand value and exponentially increases your target audience.

Understand What Customers Need and Want

Listen to the opinions and concerns of your customers. Learn what they need, answer their questions, and provide them with educational content that offers solutions. Try to create personal, trusting relationships that encourage customer loyalty. Always be ready to adapt your services and marketing strategies to attract and retain customers.

As your MSP company grows, it will take on a life of its own, defining its values and culture. By the end of your first year, your business can be a dynamic MSP presence with the capability to evolve and expand.

Jennifer Holmes

Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President. In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best business IT Support for each client’s unique environment in Atlanta. In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.