Considerable Advantages of Email Marketing
Your managed services marketing must necessarily acquire actionable leads in any way possible. At the same time, there’s no use sowing seed in barren ground. You don’t want to waste time and resources chasing rabbits down blind alleys; what you want to do is maximize lead capture through efficient operational tactics.
Email marketing is one of the best ways to do this and is a prime component of a well-rounded digital marketing strategy. Following are four considerable advantages of an email marketing campaign:
- Exceptional effectiveness in communication
- It helps you reconnect with leads you’d lose otherwise
- Personalized emails can be especially effective
- Prioritization of leads can help you maximize outreach
Exceptional Effectiveness in Communication
Sometimes, the mail gets lost, damaged, or criminally tampered with. Email is much more secure and uses increasingly secure modes of encryption in transmission. You can rely on email better than the antiquated methods of communication. Additionally, it’s less expensive to produce and disseminate, meaning your chief investment is time. Time is money, but with non-email outreach and lead capture techniques, you’ve got to spend money on stamps, printing, distribution, etc., as well.
It Helps You Reconnect with Leads You’d Lose Otherwise
Sometimes, you just need to contact someone again to convert them. With a drip marketing campaign facilitated via email, you can string prospects along. With the buyer’s cycle, there’s a section called “awareness”, which in part pertains to how prescient your MSP is on the minds of future clients. If they can’t remember you, they’ll be less likely to convert to your tech services later on. Email campaigns properly managed can help keep that from happening.
Personalized Emails Can Be Especially Effective
Personalized approaches in managed services marketing do take more time, but they’re also a lot more likely to be effective. Personalized emails that are directly written to prospects with unique titles are going to have an increased likelihood of being clicked on.
Prioritization of Leads Can Help You Maximize Outreach
When you have email marketing campaigns expertly managed, you’ll be able to more simply and effectively categorize the contacts you acquire. You can send out template-based emails to those on the fringes and focus personalized outreach on the “bigger fish” at the center.
Certainly, this kind of prioritization is attainable without an email campaign, but it’s going to be more difficult to effect. Meanwhile, when you can keep statistics and manage outbound campaigns at maximum efficiency, you can increase conversion rates and avoid undermining yourself by sending a template to a big fish or a personalized email to someone on the fringes.
Better Outreach, Increased Conversion
You need effective strategies for your managed services marketing. One of the most effective will certainly be email marketing campaigns as expertly managed as possible. If you aren’t tapping into this outreach gold mine, it’s now time to start.