Managed Services Marketing Strategies to Optimize Brand Reach

Your managed services marketing will be more effective if you incorporate proven effective strategies in outreach. Following are three tips to help you optimize your brand for greatest effectiveness: 

 

  1. Telling a Story with Your Brand

In your managed services marketing, you need to give prospective clients information pertaining to your brand’s origins, mission, legacy, and goals. You need to use marketing materials as a means of telling your story. Additionally, tell stories of clients who have benefited from what your MSP does. Find ways of helping those encountering marketing materials really get to know you and what you’re about. This will make them more comfortable with you and more likely to trust in what you provide. 

 

  1. Carefully Cultivating Personal Touch

You want those who make up your client base to feel like you care. You should provide individualized solutions as it’s possible for you to. If you tell a story about how you personalized what you provided for your clients, then, in effect, you advertise for them while providing exposition for your brand. You’ve additionally cast yourself in a more sympathetic light to prospective buyers. So, have a personal touch, and don’t be shy about it. 

 

  1. Properly Strategic Discount Initiatives

Reward existing and new clients based on certain products or services. When you’re launching something new, a great way to give it a proper profitable momentum is to offer discounts to those who sign up early. Find ways of giving incentives to your client base through discounts. You’ve got to give these discount initiatives value by stamping them with expiration dates. But you can have many, and you can even feature recurrent discount strategies as seasonal numbers suggest. 

 

Perpetually Strengthening Your Brand

A managed services marketing campaign which facilitates strategic discount initiatives, cultivates a personal touch, and tells the story of its brand is situated for more effective overall impact. Establishing protocols which naturally encourage this kind of marketing can help you continuously establish credibility as an MSP in the digital marketplace.

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Bryan Fuller

Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.