You need to unlock existing potential for your managed services marketing before overspending on less tangible methods of outreach. Your website has a lot of natural marketing potential that you can take advantage of with careful planning. Several areas that often go underutilized include:
- Addressing prospect needs
- Using SEO techniques
- Keeping your website up-to-date and mobile-optimized
Addressing Prospect Needs
You have to consider the needs of your demographic. If you’re producing limitless content but irrelevant to your clientele, you’re just chasing your tail. Consider existing clients and those you’re courting. What are their pain points? What keywords are they searching to address those pain points? Answer these questions, and design content on your website and across other mobile platforms accordingly.
Using SEO Techniques
Keywords should be strategically placed, content should be presented in a format which matches algorithm parameters, you need to have proper images and pictures, and you definitely want to look into meta tagging. The way search engines list and rank pages often takes into account how well content is meta-tagged. To get a better idea of specific aspects pertaining to search engine algorithms, it makes sense to work with SEO agencies that specialize in managed services marketing.
Keeping Your Website Up-To-Date and Mobile-Optimized
More people are using mobile means of internet access than those accessing the same sites from desktop computers. You need to ensure all your online content is optimized for mobile interaction. It should load appropriately and it should be accessible on both Apple and Android devices. Ensure you continuously refresh your website, as well; anachronistic sites are less likely to be trusted by clients. Imagine encountering a homepage replete with JPEGs and GIFs, would you feel inclined to trust such a site?
Honing Your Online Presence
Your managed services marketing will be most effective when your websites are optimized for mobile use, SEO techniques are fully employed, and prospect needs are addressed. Lastly, there’s always room for improvement. So, take stock of your existing site and where changes may be appropriate.