Your MSP business will have problems securing the best sellers. Sellers need to be able to sell themselves and your products, and they’re likely not going to be as tech-savvy as may be ideal. Accordingly, their technique will have a lot to do with building personal relationships. Conversely, tech people are horrible at socializing; very few are good at sales. So, to get the best sellers, you want to attract those who have skill in this area. Several techniques that can help include:
Competitive Compensation Strategy
Your MSP business likely isn’t going to get the cream of the crop in terms of salespeople if it doesn’t offer competitive compensation and a forward career path. Figure out what competitors are offering, then outclass them in terms of direct salary, incentives, or benefits.
Source from Known Sales Pools like New York and Los Angeles
New York and Los Angeles are full of entertainers, who must necessarily sell themselves. Those who hire entertainers must sell their value to venues. Venues must sell their own value to clientele. Basically, in cities where entertainment is king, salespeople are under every rock and cobblestone. Pay special attention to N.Y. and L.A. when sourcing salespeople.
Conduct Research into Cities Losing and Gaining Salespeople
Look into the numbers. Google is the biggest repository of data in modern history, and on that repository, you can find which cities are losing sellers and which are gaining them. Beyond L.A. and N.Y., you can capitalize on trends across the country, accordingly tapping into the right talent pool
An MSP business with experienced sellers skilled in the art of client conversion in known hubs of enterprise is apt to see increased conversions from such efforts. Just be sure to source from proper streams of selling talent and to be competitive in what you pay out.