Combine Content Marketing and SEO to Supercharge Your IT Marketing

IT marketingAre you looking to take your online IT marketing to another level? Read on to learn how effectively combining content marketing with your search engine optimisation (SEO) strategy can supercharge your online marketing power.

The early days of SEO were mostly about learning how to ‘game’ the search algorithms. Since then, Google and other search engines have made huge strides in combating the hoodwinking of web searches. Today, the smart business is seeking to leverage SEO as a way to build brand awareness and strength in their chosen audience.

A powerful way to boost your SEO efforts and at the same time underpin your brand is to combine your SEO strategy with content marketing. After all, the search engines are working every day to ensure their algorithms identify legitimate web properties that really bring value to the users of Google, Bing and other search providers.

By investing in quality content and using that in marketing efforts that work with your SEO strategy, you are increasing your value to web users and, therefore, boosting your suitability in the eyes of search algorithms.

How to Develop the Content Strategy That Works

1. Know Your Audience

The most important requirement is to identify your target audience. There are three key steps:

  • Identify how your audience interacts with your content. Reporting and analysis of the consumers of your web content, online videos, seminars, web chats, and similar are vital for this.
  • Analyse your customers. Gather this information from your sales teams, support engineers, customer surveys, and other channels.
  • Track your customer journeys through your web properties. Where and how do they engage with your emails, websites, and social media? Where and why are they converting to sales? What areas of your IT marketing are generating revenues?

2. Know the Purpose of Your Content

Just as you need to know your audience, you need to know what you’re trying to achieve with your content. Ultimately, you want to create value for your customers but how are you going to be doing that?

The answer is to examine what you have learned from getting to know your audience. What do they need? Do they need to know more about your products? Are there fresh trends your customers want to know about? Are there new ways to leverage the functionality in your products?

3. Stay on Message

Consistency of message is another requirement. Your audience doesn’t want to have to figure out what’s going on every time it interacts with your content. If you understand your audience and the purpose of content, as we just discussed, then you should have less trouble staying on-message.


Now that you’ve developed a competent online content strategy, you’re ready to combine it with your SEO to build an IT marketing powerhouse. Stick to the basics outlined above and always bring value to your audience, and you should see your audience expand and engage to a greater degree, building value for your own marketing efforts.

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.