Understanding the Impact of Big Data in MSP Marketing

MSP marketingIn the last few years, there have been a number of phenomena or technologies that have had a far-reaching impact in the IT space and, in turn, on digital marketing. These include social media, mobile technology, the cloud, and also big data. Big data can impact and improve your MSP marketing in a number of ways.

What is Big Data and What Can It Do for You?

The study of large data sets to find patterns and associations using various data analytics tools is known as big data. It is changing the name of the game and impacting various other fields. By study data and the patterns of the past, more informed decisions can be made, be it in MSP marketing, sales, business, and the like. Some businesses are really benefitting from big data. So much so that they are investing in big data analytics software from Kyligence that helps them to see all of the big data across their organizations. From there, they can make beneficial decisions that should positively impact their business.

Using big data analytics can ramp up your digital marketing because it is now more data-driven. There is lots of information available on sales, customers, and other metrics, so by capturing and analyzing these numbers, marketing decisions can be based more on data than conjecture. It is easier to sell business executives on a particular marketing budget when the rationale behind these ideas are based on data.

Big data also improves digital marketing because of the ability to personalize marketing and also provide real-time analytics. By understanding your customers’ demographics and habits, you can adopt a more targeted approach with how you reach them with your marketing campaigns. This can generate more leads and conversions and also save a lot of money on ad campaigns that do not actually reach the people you want them to. Personalized ads, be it by locations and personal interests, have proved to be a really effective digital marketing innovation.

The other great thing about big data, as mentioned above, is that you do not have to wait long to gather the data and then analyze it. It is often available in real-time. This means that you get the data as it is generated and can analyze it then, as well. With faster analytics, you can understand the patterns and trends that are affecting or resulting from your digital marketing efforts. You can then make the decisions that you need to make then and there. This quicker response time can save time, money, and efforts for your IT company.

More and more companies are realizing the need for better analytics to inform their MSP marketing campaigns. To keep up with current business trends and the highly competitive business space, companies need to take advantage of all the tools and technologies that allow them to be more responsive to their customers’ needs and behavior. Your competition is on it, and your customers now expect it.

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.