Tips to Help Your MSP Company Design the Best Press Releases

Your MSP company should include the Where, When, What, Why and How in terms of all press releases. Where will services and or products be available, what are they, when will interested parties be able to enjoy such provisions, why are they relevant in terms of value, and how can such solutions be acquired? Answer these questions, and do so in a grammatically correct way which incorporates facts and has a neutral voicing. Working with a professional SEO agency specializing in MSPs helps ensure press releases are further optimized for greatest online visibility. Beyond these structural provisions, you need to get press releases properly and regularly launched. Considerations will include:  


  • Ensure your online profile is properly calibrated
  • Get your press release in front of the right media targets
  • Ensure details of the release are clear and straightforward


Ensure Your Online Profile Is Properly Calibrated 

First and foremost, your MSP company needs to ensure that the content of your press releases is optimized and that for which it is optimized is properly prepared for increased traffic. If a bunch of people go to your site and it’s down, that’s not going to look good. Likewise, you want whatever digital portions of your business exterior to your site in full operation.  


Get Your Press Release in Front of the Right Media Targets 

Determine who would best be suited to release information pertaining to your MSP in a news capacity. You might be able to get a press release in a non-related periodical, but that’s not going to end up having a positive impact on your business. Iron out a list of relevant media outlets. Establish a regular pattern of press releases, as well. 


Ensure Details of the Release Are Clear and Straightforward 

Last but not least, you want to make sure there isn’t anything subjective or confusing about your press release. 


Optimized Press Releases 

An MSP company with a properly-calibrated online profile, targeting the proper media outlets, and delivering straightforward content is apt to deliver reliably effective press releases. 

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.