Your MSP company is likely going to continue becoming better over time, but many will judge you by their first interaction with you. Following are tips to help your first impression be the kind you intend:
A Solid Handshake
An MSP company would do well to consider this tongue-in-cheek example of a bad handshake from “King of The Hill”. In it, Hank Hill shakes the hand of a prominent politician, and it develops that his handshake isn’t firm; which totally traumatizes Hank Hill in hilarious fashion. Until the handshake, he respected the politician. Afterward, his faith in the man was shaken. Well, your handshake in terms of physical meetings with clients in the non-digital world needs to be strong. But what must additionally be strong is your online content “handshake” game. When you have content, ensure it matches titles you’ve headed it with, and has useful information. Clickbait is a limp noodle.
Get The “Look” Right
How you appear online, and how you appear in the real world, will both contribute strongly to a first impression. A strong handshake from an indigent won’t engender a good first impression. But if the handshake comes from somebody in a suit, that’s considerable. Strong content on a site that looks like it’s still in the nineties loses effect, but a trendy site is like a businessman in a suit.
Small-Talk Skill and Business Card Distribution
Small talk should reveal personable ease of professional authority and social grace. Business cards should be smoothly distributed. Online, “chatbots” are similar to ”small talk”, and lead-capture through email portals to value-rich content can act like a business card.
Your MSP company is poised to come across more effectively if you take time to plan your first impression. Put your best foot forward, shake hands well, look good, and give prospects a line back to you, while also capturing their relevant info.