Your MSP business will have to deal with bounce rate at some point; you might as well do it sooner rather than later. Bounce rate simply defined is a single visit to your site that isn’t followed by another. Basically, they come to your site, interact with nothing, and leave. Statistically, there’s a certain quotient of bounce rate that can’t be eliminated, just like you can’t stop people from accidentally dialing your phone number by mistake. A healthy bounce rate is going to be right around 50%. If you’re not there, here are a few things you can do to help drive it down:
Design Value-Rich Content Which Resonates with Target Demographics
Your MSP business needs to have content which your audience wants to interact with. Make content qualitative, ensure it is limned in value, give useful information, and regularly post new things to keep people coming back. If you’ve got the right content front-and-center on your landing page, you’ll be more apt to capture target markets. This should decrease your bounce rate.
Ensure You Incorporate Optimally-Designed CTAs
Calls to action (CTAs) should be direct, forward, clear, and to some degree basic. You don’t want to be overly sneaky, and you don’t want to have that sales veneer which can be so unattractive. Working with SEO organizations who have an emphasis on MSPs can really help you get the balance right here, as well as in terms of value mentioned earlier.
Ensure Content Has the Right Structure
Word choice needs to match your demographic, bullet lists are worth including, a few links are ideal, peppering in images increases readability, you want appropriate white space between bits of text, and paragraphs shouldn’t be too long.
An MSP business is well-advised to pay close attention to bounce rate and diminish it as much as possible. Structured content with proper CTAs and value can help ensure those who come to your site interact with it— and return.