In today’s competitive marketplace, your MSP marketing strategies need to effectively generate leads. To accomplish this, focus on inbound marketing techniques. These practices include designing a powerful website, building a content strategy, generating traffic and converting leads. You do all this by building trusting relationships that grow your business.
What’s the Hype with Inbound Marketing?
If you’re in MSP marketing, then you’ve heard about inbound marketing. But, why is it so important for B2B and B2C sales?
The reason is that today’s consumers are more adept at seeing through advertising claims and ineffective sales tactics. What inbound marketing does is develop trusting relationships that strengthen brand value. When you connect with your audience on an emotional level, you can entice them to take action, sustaining your growth.
Implementing a Solid Inbound Strategy
Putting an inbound marketing plan into place may seem overwhelming at first. However, if you follow a few steps, you’ll find that the process is cost-effective and successful.
Design a friendly, welcoming website – Your website is critical to your marketing success. It’s the hub for the rest of your business development efforts. It should be professional yet inviting. Also, ensure that it’s mobile and tablet-friendly.
Get creative with outstanding content – If you haven’t taken the plunge into writing informative, stimulating content yet, it’s time to get started. When you brainstorm content ideas, keep the needs of your target audience in mind. Focus your content on solving problems and finding solutions. These are the key buying triggers for your prospects. Some of the most common types of content include:
- Survey results
Keep your traffic coming – Once you create your content, make it visible to your target audience. Root your inbound strategy in digital platforms, especially social media. The top five social media sites to consider are Facebook, Twitter, LinkedIn, YouTube and Google+.
Blogging is another key element of inbound marketing. You can also send automated emails and optimize your content for search engines. Even writing guest blogs and print publications will drive traffic to your website, increasing your quality leads.
Win over your leads – After following these inbound marketing strategies, the next step is to convert your leads into customers. This is the time to nurture your leads, nudging them toward sales.
It’s not enough just to get your prospects to your website; you also have to offer them something to encourage them deeper into the sales funnel. You can offer free webinars, eBooks, discounts or subscription deals.
Even if your prospects take advantage of your offers, it’s important to continue providing quality content and offers as it relates to the buyer’s journey.
When your MSP marketing strategies include inbound marketing, you nurture relationships, giving your prospects valuable content over time. This process creates credibility and makes your prospects trust that you’re doing the best you can to provide them the solutions they need.