Personalized Email Content Is the Key to a Dynamic MSP Marketing Campaign

If your MSP marketing goal is to achieve the best ROI, then applying email marketing strategies will boost your efforts. Email is one of the leading tools that digital marketers add to their arsenal for generating leads. When you nurture your prospects, interacting through personalized emails and social media, you can’t go wrong. 


Give Them an Offer They Can’t Refuse 

Before you can start building relationships with your audience, you have to have subscribers. Make sure your website has a subscribe button and offer your visitors incentives for subscribing. 

All of your social media channels should also have opt-in buttons and unbeatable offers. Growing your list is the first step to building personal relationships that attract potential clients. 


Welcome Subscribers with Open Arms 

This initial connection you make with your subscribers is the time to start building personal relationships that develop trust and brand value. 

Write your “Welcome” MSP marketing email with personal, friendly and informative content. You can also offer new subscribers exclusive discounts or benefits. This first contact is an opportunity to engage with potential customers, telling your story to captivate their brand loyalty. 


Use Analytics to Target Your Subscribers’ Buying Behaviors 

The key to writing personalized content is to discover insights into your subscribers’ behaviors and needs. Take advantage of free Google analytic tools and demographics to get to know your readers better. Once you have this information, you can target your audience with personalized content. When you keep it personal, you build the transparency that today’s consumers demand. 


Automate Your Emails 

Automating your emails is a great way to follow up with your prospects and stay in their minds. By automating, you save time and make sure that your subscribers get the content they need and when they need it. 

Take your MSP marketing to the next level with personalized, automated emails that provide relevant, informational content. With the one-two punch of email and social media content, you’ll develop loyal subscribers that become loyal customers. 


Bryan Fuller

Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.