Optimization Strategies for Your MSP Company to Boost Traffic to Your Landing Pages

As an MSP company, you have a website that you hope that it should generate sales and customer loyalty; it’s an important key to your success. If your website has dynamic landing pages that are easy for your prospects to navigate, you should get traffic. If your landing pages aren’t attracting unique visitors and have high bounce rates, you can make updates for optimizing your landing pages.

 

Optimize for Mobile Devices

Most consumers today do their searches, research, and purchases on mobile devices. It’s vital that your landing pages are mobile-friendly. This means they should be compatible with all the mobile devices available, such as Apple, Windows, Android, and Google.

 

Make Pages Easy to Navigate

Make your landing pages easy to use and understand with a clear, consistent design on every page. This consistency builds your MSP company brand. Make your pages easy to navigate so that your prospects can search for products or find information quickly. The fewer clicks they need to make to find what they need, the better.

 

Create Targeted Relevant Content

Your website content should be informative and relevant to your target audience. It should also have workable links and up-to-date credible content with no errors. Keep your text short and precise so your visitors can read it quickly. Also, spark up your content with graphics.

Always include CTAs on every page and share buttons so your visitors can share your content on social media.

 

Provide Email Opt-In and Survey Forms

Adding email opt-ins and surveys allows you to build a targeted email list and get to know your prospects needs. These should be easy and quick to fill out. Once you have email subscribers and the survey information, you can follow up with personalized incentives.

Your MSP company landing pages should have specific objectives, such as providing information, purchasing products or learning something. Most visitors enter your site on landing pages rather than your homepage. For this reason, it’s crucial that you optimize your landing pages.

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Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.