As an MSP company, you have a website that you hope that it should generate sales and customer loyalty; it’s an important key to your success. If your website has dynamic landing pages that are easy for your prospects to navigate, you should get traffic. If your landing pages aren’t attracting unique visitors and have high bounce rates, you can make updates for optimizing your landing pages.
Optimize for Mobile Devices
Most consumers today do their searches, research, and purchases on mobile devices. It’s vital that your landing pages are mobile-friendly. This means they should be compatible with all the mobile devices available, such as Apple, Windows, Android, and Google.
Make Pages Easy to Navigate
Make your landing pages easy to use and understand with a clear, consistent design on every page. This consistency builds your MSP company brand. Make your pages easy to navigate so that your prospects can search for products or find information quickly. The fewer clicks they need to make to find what they need, the better.
Create Targeted Relevant Content
Your website content should be informative and relevant to your target audience. It should also have workable links and up-to-date credible content with no errors. Keep your text short and precise so your visitors can read it quickly. Also, spark up your content with graphics.
Always include CTAs on every page and share buttons so your visitors can share your content on social media.
Provide Email Opt-In and Survey Forms
Adding email opt-ins and surveys allows you to build a targeted email list and get to know your prospects needs. These should be easy and quick to fill out. Once you have email subscribers and the survey information, you can follow up with personalized incentives.
Your MSP company landing pages should have specific objectives, such as providing information, purchasing products or learning something. Most visitors enter your site on landing pages rather than your homepage. For this reason, it’s crucial that you optimize your landing pages.