The use of referrals in the IT world is an excellent way to reach new clients and is an effective MSP marketing technique. However, many IT companies struggle with getting referrals, which makes it much more difficult for them to expand their consumer base. Here are just a few tips on taking advantage of referrals and how it can have a positive impact on your company:
Make It Easy
Make it easy for clients to recommend your IT services to other companies. For example, giving out a business card to existing clients is an inexpensive way to increase the outreach of your business. Offering rewards for clients that give referrals is also a good way to ensure that you receive plenty of new references. These small steps can have a major impact on your IT company, and it is well worth the additional effort.
Focus on Customer Service
Another effective MSP marketing technique is to always focus on satisfying each client through superior customer service. Happy clients are much more likely to recommend your IT services to other businesses, which makes it well worth it to go the extra mile to ensure that your clients are completely satisfied with your company. An IT provider that always focuses on customer service will have much happier clients, which is the foundation of a successful long-term partnership.
Create a Review Funnel
The use of a review funnel is an effective way to gain more referrals while also providing valuable feedback for your IT support company. These reviews should be user-friendly and easy to access for any client. Allowing clients to write reviews using a third-party site is a great way to receive referrals and to look at any areas that need improvement. These reviews are also an excellent way to increase the brand of your company and can help you develop a strong reputation in the IT world.
Never Ignore Clients
It is essential to always check in with clients on a routine basis. A simple phone call is a great way to touch base and to see if they have any particular needs. Building relationships with each client is a recipe for a successful long-term partnership while also significantly increases the chance of them referring your IT services to other potential clients. Continually focusing on building relations with each client is well worth the effort.
Understanding these MSP marketing techniques is essential for any IT provider that hopes to continue to receive a steady stream of referrals from existing clients. Seeking out these referrals will ensure that your IT company continues to grow and reaches many new clients in need of IT services.