Why Your MSP Company Should Optimize Photos for SEO

MSP companyOptimizing your images is an important SEO practice for your MSP company to reach new clients and rank higher in search engines. Optimizing images can help you appear higher in image searches and will significantly enhance the awareness of your brand. Optimizing your images isn’t a complex process; it can be as simple as condensing the size of your images or reducing the length of the title. Including a caption for a photo is often overlooked, but it is helpful if your image fails to load correctly. The few minutes that it takes to optimize an image can play an important role in increasing your monthly traffic and allow you to reach a wide range of clients.

Benefits of Optimizing Your Images for SEO Purposes

  • Increase site speed – One of the main benefits of photo optimization is that it can significantly increase the speed of your site. Images are much larger than written content and can significantly limit the speed of your site if these photos are too large. A slow site makes it much more difficult to navigate and significantly decreases the chance of a user engaging with your content. Optimizing your images is a great way to increase your site’s speed and improve the user experience.
  • Increase awareness of your brand – Optimizing your images is a fantastic way to rank much higher in search engines and improve the reach of your MSP company. Over time, this can significantly impact the awareness of your brand and make it much easier to reach potential clients. Photo optimization is well worth the effort, as it plays an essential role in increasing traffic to your site.
  • Reduce loading issues – Sometimes, it can be difficult for images to load on your site and the user will see blank spots in place of the images. However, providing alternate text for your images is a great way for them to understand what the image represents without entirely missing out on the whole experience. It is also important to strategically align these images throughout your site to improve the user experience and reduce any loading issues.

You should always be looking for ways to improve the user experience; it can give you a better chance of increasing brand awareness and separating your MSP company from other MSPs. The IT world is highly competitive, so start focusing on improving your SEO ranking to gain new customers and help expand your IT business into new areas.

Jason Simons

Jason and his brother, Daniel Simons own and operate the 36 year-old managed services company in San Antonio, Houston and Austin. ICS is a second-generation company specializing in managed IT services company in San AntonioManaged IT Services, VoIP, Video and Cabling for businesses. Jason grew up in the technology sector working summers and weekends doing everything from cabling to installing phone systems and data networks. In 1997, Jason graduated from Texas A&M University with a Business Degree in Management. From there, he began working in at the IT Support Houston location for ICS as the Operations Manager, then the Sales Manager, the Branch Manager and in 2008 became a 50% owner and partner with Daniel Simons. Jason specializes in IT services that allow Houston businesses to operate more efficiently, effectively and in a secure manner. Jason is a business owner that understands how to leverage IT services to improve your San Antonio organization and is not just an IT consulting technician who is attempting to operate a business.. Jason and Daniel have a profound focus on customer service with the pride of a second-generation family owned business. With IT Support offices in San Antonio, Houston and Austin, the ICS team is positioned to provide the highest level of IT and VoIP services to your organization. Jason is passionate about implementing their core values to build one of the Leading IT companies in Houston and San Antonio !