Why Your MSP Company Should Optimize Photos for SEO

September 7, 2018September 5, 2018 Jason Simons increase site speed, IT lead generation, it leads, IT marketing, IT sales leads, it services marketing, managed services marketing, marketing for it, MSP Business, msp company, msp leads, msp marketing, msp sales, MSP services, optimizing image, SEO

Optimizing your images is an important SEO practice for your MSP company to reach new clients and rank higher in search engines. Optimizing images can help you appear higher in image searches and will significantly enhance the awareness of your brand. Optimizing your images isn’t a complex process; it can be as simple as condensing the size of your images or reducing the length of the title. Including a caption for a photo is often overlooked, but it is helpful if your image fails to load correctly. The few minutes that it takes to optimize an image can play an important role in increasing your monthly traffic and allow you to reach a wide range of clients.

Benefits of Optimizing Your Images for SEO Purposes

Increase site speed – One of the main benefits of photo optimization is that it can significantly increase the speed of your site. Images are much larger than written content and can significantly limit the speed of your site if these photos are too large. A slow site makes it much more difficult to navigate and significantly decreases the chance of a user engaging with your content. Optimizing your images is a great way to increase your site’s speed and improve the user experience.
Increase awareness of your brand – Optimizing your images is a fantastic way to rank much higher in search engines and improve the reach of your MSP company. Over time, this can significantly impact the awareness of your brand and make it much easier to reach potential clients. Photo optimization is well worth the effort, as it plays an essential role in increasing traffic to your site.
Reduce loading issues – Sometimes, it can be difficult for images to load on your site and the user will see blank spots in place of the images. However, providing alternate text for your images is a great way for them to understand what the image represents without entirely missing out on the whole experience. It is also important to strategically align these images throughout your site to improve the user experience and reduce any loading issues.

You should always be looking for ways to improve the user experience; it can give you a better chance of increasing brand awareness and separating your MSP company from other MSPs. The IT world is highly competitive, so start focusing on improving your SEO ranking to gain new customers and help expand your IT business into new areas.