MSP Business techniques You Can Use to Improve Your SEO Ranking

MSP businessYour MSP business needs to rank high in search engine results to gain new clients. SEO optimization isn’t an overnight process but is the result of a philosophy that focuses on creating organic web traffic in a wide range of ways. Here are just a few tips that can help your IT company rank much higher in search results and gain access to a much larger group of clients:

Minimize Page Loading Speed

One of the top factors that Google considers in ranking sites is the speed of your website and how long it takes to load. Google places a strong emphasis on improving the user experience, and fast-loading pages are a highly effective way to rank much higher in search results. The loading time of a page isn’t limited to desktop users but also plays an important role in mobile pages, as well.

Optimize Content

You should optimize your content if you wish to rank much higher in search engine results. You can optimize your content in a wide variety of ways, whether it is focusing on a specific keyword or video marketing. However, it is important to limit the use of a keyword, as too many keywords are known as “keyword stuffing”, which will penalize the ranking of your site. Frequently writing new content, such as blog posts, is a great way for clients to learn more about your MSP business and will also help your SEO ranking.

Create a Mobile-Friendly Site

Focusing on a creating a mobile-friendly site is an effective way to improve your ranking in Google and reach a wide range of clients. The use of mobile devices only continues to grow, so it is important to create a responsive site that works well with mobile devices, such as resizing pages or using larger fonts for smaller screens.

Update Content on a Regular Basis

Providing new content on a weekly basis is an excellent way to stand out from the crowd and rank much higher in search engine rankings. These content updates can be a wide range of items, whether it is a new blog post, e-book, or marketing videos. Of course, it is also important to post quality content to maximize the user experience and help them learn further details about your IT business. Creating a content posting schedule is a great way to stay on track and ensure that you are providing new content on a regular basis.

Focusing on these tips is a fantastic way to improve your SEO ranking and gain access to a wide variety of new clients. Using these techniques will rank your MSP business much higher in search engines and gain a significant competitive advantage over other IT companies.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.