In your managed services marketing, you need to ensure that prospects continue to consume the content you produce. Video, pictorial, written, and interactive content are all viable, provided they’re properly approached. Written content can return some of the greatest impact for your investment, but you want to ensure it’s properly designed. Consider these tips to increase engagement:
- Incorporate visual elements directly and indirectly
- Make motion part of your content
- Ensure there’s true value
Incorporate Visual Elements Directly and Indirectly
You should include pictures which help to communicate abstract concepts. But that’s not all. Additionally, humor and sympathetic imagery should define your content. Then you’ve got to consider the visual element of the text. You don’t want a block of text; that’s daunting. You want your text broken up into digestible chunks and spritzed with bullet lists to help keep it visually interesting.
Make Motion Part of Your Content
In addition, you want a strong motion element drawing in readers. If you’ve got GIFs and video that are applicable to the blog, this can keep prospects engaged with your content. Humor is again a recommendable element; but you want to ensure it resonates with the sensibilities of your target market. Something else which can be engaging is seeing cutting-edge technology in application. Use futuristic imagery or video in your managed services marketing, as it is conducive to the taste of target demographics.
Ensure There’s True Value
Takeaways and tips are essential, as this gives readers a reason to follow through to the end of a given bit of content. Ensure you answer pain points for the kind of clients you serve. Content is designed to draw in new prospects, but it’s also designed to be a resource establishing your brand among the community you serve.
Expanded Content Effectiveness
A managed services marketing campaign which incorporates a visual element, a motion element, and true value is optimized to engage clientele. Consider your existing content practices and how you might update output such that it is configured to have the most positive impact on target demographics.