Your MSP blog should be optimized to its peak effectiveness, and there are a few different ways to do this. One of the best is going to be designing content around subject matter that is the most relevant to your target demographics. Give them value-rich information, and present it in ways which draw prospects in. Several subjects worth covering may include:
Strategies that have proven successful for many an MSP blog include guides which address varying tech needs. Acquiring servers, or going with the cloud, could be an excellent subject around which to base a blog. The same is true with end-user devices and upgrading systems. Figure out “pain points” your clients are most apt to encounter and give them the strategic tools necessary to help them overcome those issues.
Lists of Necessary Products or Tools— Top-10 Lists are Ideal
You’re in a position to help your prospects avoid wasting time and resources in terms of the products and services they use to facilitate their business. Do so in list form. Top-10 lists are extremely popular across the web but ensure you don’t use any “filler” to round them out.
Posts Designed to Help Clients Avoid Common Mistakes
As an MSP, you know the most common issues your target market faces, and that a lot of those issues stem simply from user error. The mistakes were made either through misunderstanding of functionality, tech ability, or associated costs. Not only will this make you a resource for clients, it will help you diminish the time you spend chasing easily avoidable errors for your existing customers.
If you’re producing twenty posts a month, that’s 240 annually. At about 500 words a piece, that’s 120,000 words every year. Your MSP blog exists perpetually on the web. The more you add to it, the bigger it gets. Eventually, you’ll have a massive resource like an encyclopedia of some variety.