Your MSP business should expect a bounce rate of about 50%. Anything worse is an issue, anything better is a testament to good management of your site and associated online content. To help you reach such goals, following are several tips designed to reduce bounce rate:
• Ensure your page loads quickly
• Reduce or eliminate disruptive advertisement
• Be careful to design your site to match the market
Ensure Your Page Loads Quickly
Your MSP business shouldn’t have a slow homepage. This is going to give you a bad bounce rate. Everybody expects things instantaneously. Mobile dating apps, fast food, interstates–modern society is all about convenience and speed. When you go to a website, and you’ve got to wait for it to work, that’s incentive to move on. You need to ensure your website loads quickly on desktop and mobile devices.
Reduce or Eliminate Disruptive Advertisement
Pop-ups; we all know them, we all hate them, and they reduce the sense of legitimacy on a site. If your page has a ubiquity of pop-ups, it’s not as likely to be trusted. People are going to bounce. If you must have an advertisement on your landing pages, you must be careful that it is tastefully incorporated and doesn’t keep visitors from interacting with essential content.
Be Careful to Design Your Site to Match the Market
Your market has its own idiosyncrasies. If your MSP caters to educational clients who provide learning opportunities for those they serve, then you want to have a more formal design defining your site. If you’re facilitating tech solutions for gaming enthusiasts, you’ve got another kind of flavor which your site must have. Remember, you will need to continuously upgrade your site to remain relevant.
Decreased Bounce Rate
Your MSP business needs to optimize all outreach materials in terms of marketing. When you carefully design your landing pages to load quickly, communicate without bothersome advertisement deflecting visitors and match the market with your design in terms of style and relevancy, you’ve got a better chance of having return visits, not bounce rate.