Establishing a Strong “Meta” Game for Your MSP Company

Your MSP company needs to incorporate meta tags as a means of fully utilizing algorithms. If you’re unfamiliar, meta tags refer to using HTML as a means of facilitating Search Engine Optimization (SEO). Meta descriptions are likewise important to algorithms; they’re going to be a snippet of text that’s 320 characters and designed to summarize the content of a given page. When you see a search result, the meta description is that little bit of information which populates below the link. You can follow this link for a few examples.

Keep in mind, if you don’t pair SERP (Search Engine Results Pages) with a good meta description, what will likely populate is just the first text which is on your page. This could be very uninformative and may prevent those searching for products or services similar to those of your MSP from clicking on your link.


More Room

There are some positive aspects of the modern meta description situation worth considering. For one, you used to only get about 160 characters, which is hardly enough room to optimize for SEO while simultaneously giving prospective readers a good idea of the products and services provided by your MSP company. 320 characters is not much better, but it does allow you to get more optimization in the description. That said, with so few characters to work with, it’s generally not a good idea to wing it.


Don’t Reinvent the Wheel

Unless you’ve got money to devote toward marketing which returns little to no ROI, you’ll be better suited working with SEO agencies that specialize in supplying solutions for MSPs. Not only can such agencies help you put your best foot forward, they can keep you on the cutting edge as pertains to changes in the industry which are likely to be relevant in terms of how your MSP company presents itself online. Both meta tags and meta descriptions are fundamental in the modern SEO game, so ensure you’ve got marketing policies that pertain to these visibility enhancers in top form.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.