Your MSP company needs to incorporate meta tags as a means of fully utilizing algorithms. If you’re unfamiliar, meta tags refer to using HTML as a means of facilitating Search Engine Optimization (SEO). Meta descriptions are likewise important to algorithms; they’re going to be a snippet of text that’s 320 characters and designed to summarize the content of a given page. When you see a search result, the meta description is that little bit of information which populates below the link. You can follow this link for a few examples.
Keep in mind, if you don’t pair SERP (Search Engine Results Pages) with a good meta description, what will likely populate is just the first text which is on your page. This could be very uninformative and may prevent those searching for products or services similar to those of your MSP from clicking on your link.
There are some positive aspects of the modern meta description situation worth considering. For one, you used to only get about 160 characters, which is hardly enough room to optimize for SEO while simultaneously giving prospective readers a good idea of the products and services provided by your MSP company. 320 characters is not much better, but it does allow you to get more optimization in the description. That said, with so few characters to work with, it’s generally not a good idea to wing it.
Don’t Reinvent the Wheel
Unless you’ve got money to devote toward marketing which returns little to no ROI, you’ll be better suited working with SEO agencies that specialize in supplying solutions for MSPs. Not only can such agencies help you put your best foot forward, they can keep you on the cutting edge as pertains to changes in the industry which are likely to be relevant in terms of how your MSP company presents itself online. Both meta tags and meta descriptions are fundamental in the modern SEO game, so ensure you’ve got marketing policies that pertain to these visibility enhancers in top form.