An MSP company with a LinkedIn profile increases its legitimacy. LinkedIn is a benchmark platform in terms of professional social media. Like social media, managing your LinkedIn profile properly is key to facilitating the best impact.
Here are some tips to help you do this:
An Effective Header
Your MSP company needs to have a background header which reflects your company’s brand and has an appropriately professional veneer. That header has to be aesthetically pleasing. You want it to be simply communicative, but in the right way. See what your competitors are doing and note where you can improve on it.
A Strong Visual Element
Beyond the header, you want a good profile photo; whether personal or impersonal is up to you and your brand image. What’s additionally considerable is the inclusion of video where appropriate. If a picture is worth a thousand words, then one second of video incorporating 24 individual “frames” (or “pictures”) is worth 24,000 words. That means a minute of video is at 1.44 million words! Granted that’s an exaggeration of the reality, but you get the point: video exponentially compounds communication ability, making it a considerable option for your LinkedIn profile.
Links to Your Website
You want traffic to find its way to your home website. Doing this is easier when blogs, social media, and LinkedIn profiles are optimized for this purpose. Include links to your primary website in strategically effective places. Additionally, find ways of incorporating creative calls to action (CTAs). One strategy might be inviting readers to consider varying blogs or white papers you have available and including additional back-links to your home site in those materials.
Getting the Most Out of LinkedIn
Attractive headers, strong visuals, and back-links are considerable aspects of your LinkedIn profile worth optimizing. Your MSP company will benefit through utilization of such tools, but proper management is essential. If you don’t have a LinkedIn profile, getting one is worth it— especially if managed properly.