Your MSP business will make mistakes incidentally. You can avoid some, though. One method will involve using resources from organizations specializing in certain areas of expertise. Take online marketing as an example. Certainly, you want SEO (Search Engine Optimization) support from a known-effective agency, but it’s an honest mistake to acquire one with no previous or deliberate emphasis on MSPs. However, an SEO agency focusing on MSPs can help your tech business more effectively. As an example, they can advise you on proper keyword usage. Following are common keyword mistakes most SEO agencies will advise you to avoid:
- Oversaturation of keywords
- Missing the mark on long-tail keywords
- Ineffectively incorporating keywords across your digital surface area
Oversaturation of Keywords
Your MSP business needs to avoid getting a lower listing via algorithm by following associated standards. One thing that has changed in recent years involves keyword stuffing. This practice has been noticed by those who manage search engine algorithms, and if detected, your page won’t show up at the top of results pages. Ensure you’ve got the proper keyword balance.
Missing the Mark on Long-Tail Keywords
Your MSP can’t hope to get a monopoly on a word like “computer”. Until you reach a certain level of effectiveness, you’ve got to use long-tail keywords. For example, you might have a keyword be something like: “X-area cloud computing solutions”. Now you’re competing with other locals, not the whole world.
Ineffectively Incorporating Keywords Across Your Digital Surface Area
You want to ensure you employ keyword optimization across the widest possible digital surface area you can. Blogs, home pages, reviews, meta tags, meta-descriptions, and titles are all considerable in terms of keyword surface area.
Optimized Keyword Utility
If you want to make the most of SEO, consult with SEO agencies to help your MSP business achieve better marketing results without wasting time and resources on trial and error.