Make Your MSP Blog a Reservoir of Original Content
Your MSP blog doesn’t have to lay down some new code of conduct to live by; it just needs to say something fresh. They say there are only seven stories, seven jokes, seven songs–there’s always said to be a set number of some artistic endeavor. The point is, true originality is exceptionally rare. But there are ways to dress up that which is already known to be original. The original Star Wars was basically a well-done exposition of “The Hero’s Journey”, one of the seven stories. Your content may be able to come across as original simply because it approaches an issue from an angle otherwise unconsidered.
Tactics for Uniqueness
For example, there’s a comedic angle that can be exceptionally effective; but to be authentically funny is difficult. If you’re not careful, you’ll just come off as irritating. Having a humorous blog requires understanding the predominant sense of humor which defines your core clientele. This can be an angle that’s effective but very complicated. If you’ve got a savvy comic writer on-staff, excellent! But a better tactic may be emphasizing value.
Your MSP blog might provide a cost-benefit analysis of adopting the products or services your content concerns. You may even write a series of such analyses which help paint in the reader’s mind a picture of how they can save X amount of resources in X amount of time.
Another tactic may be focusing on providing how-to information which helps readers solve common problems, cost-effectively assuaging what otherwise would be operational pain points. There are a lot of angles you can approach this from. Just remember:
- Be original
- Consider your target market
- Provide value
Maintaining an Audience
Ultimately, your MSP blog needs to give readers a reason to come back to it again and again. Certainly, you want to work with SEO agencies specializing in MSPs to get backlinks, keyword, and structure correct. But also, you need to make your blogs truly valuable in a way reflecting your target market. These things are essential for sustainable originality in output.