MSP Business 

Developing MSP Business Hiring Protocols Which Anticipate and Overcome Noted Difficulties

Scott Anderton , , , , , , , , ,

Make Your MSP Blog a Reservoir of Original Content

Your MSP blog doesn’t have to lay down some new code of conduct to live by; it just needs to say something fresh. They say there are only seven stories, seven jokes, seven songs–there’s always said to be a set number of some artistic endeavor. The point is, true originality is exceptionally rare. But there are ways to dress up that which is already known to be original. The original Star Wars was basically a well-done exposition of “The Hero’s Journey”, one of the seven stories. Your content may be able to come across as original simply because it approaches an issue from an angle otherwise unconsidered.

 

Tactics for Uniqueness

For example, there’s a comedic angle that can be exceptionally effective; but to be authentically funny is difficult. If you’re not careful, you’ll just come off as irritating. Having a humorous blog requires understanding the predominant sense of humor which defines your core clientele. This can be an angle that’s effective but very complicated. If you’ve got a savvy comic writer on-staff, excellent! But a better tactic may be emphasizing value.

Your MSP blog might provide a cost-benefit analysis of adopting the products or services your content concerns. You may even write a series of such analyses which help paint in the reader’s mind a picture of how they can save X amount of resources in X amount of time.

Another tactic may be focusing on providing how-to information which helps readers solve common problems, cost-effectively assuaging what otherwise would be operational pain points. There are a lot of angles you can approach this from. Just remember:

 

  • Be original
  • Consider your target market
  • Provide value

 

Maintaining an Audience

Ultimately, your MSP blog needs to give readers a reason to come back to it again and again. Certainly, you want to work with SEO agencies specializing in MSPs to get backlinks, keyword, and structure correct. But also, you need to make your blogs truly valuable in a way reflecting your target market. These things are essential for sustainable originality in output.

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Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.