Designing Effective IT Lead Generation Strategies Incorporating CTAs

September 12, 2018September 11, 2018 Vincent Tedesco Contacting Representitives, Direct Communication, Generation Stratagies, IT lead generation, Meeting Prospects, Placement Stratagey, Relevancy, Sales Funnel, Sales Journey, Sales- Cycle

IT lead generation needs to ask for the sale, and there are multiple ways to do this. One of the most effective is a call to action or CTA. Basically, you start content by posing a problem your prospects are likely to encounter. You then describe how you plan on overcoming those problems. Once you’ve done this, you reiterate how you provide value and save clients money. At this point, you invite them to consider your materials, contact a representative, make a purchase, or some other appropriate “action”. Several strategic design features of effective CTAs include:

Simplicity

IT lead generation shouldn’t be overly complex in terms of CTAs. You want them to be simple, direct, communicative, effective, and relevant. “Contact our representatives for more information” could be an example. “Buy now” is even more simple, but it’s a bit salesy. There is a balance between simplicity and directness. You need to respect clients, but at the same time, you don’t want to be too flowery or long-winded.

Strategy in Placement

Sometimes, CTAs should be placed at the end of content, sometimes in the middle, sometimes in a text box on the side of a given web page; whatever makes the most sense. Working with an organization providing SEO solutions for MSPs can be ideal in helping you make the most effective CTAs and ensure they’re placed in the most strategically viable positions. 

CTAs Optimized Toward Sales-Cycle Relevancy

On that note, you want to ensure CTAs meet prospects at the appropriate part of their sales journey. At the top of the “sales funnel” is awareness of your brand, at the bottom is conversion. You don’t want to bombard those who’ve just become aware of your MSP’s brand with CTAs. Instead, save them for more appropriate interstices in the sales cycle.

IT lead generation strategy incorporating carefully-designed CTAs strategically placed, simply executed, and corresponding to sales cycles is more likely to convert prospects. Optimizing this direction represents a considerable tactic.