Creatively Optimizing Managed Services Marketing Strategy

Managed services marketing needs to operate from a perspective utilizing all available avenues of outreach for effective ROI. Following are creative tips to help you achieve such results: 


Research Pain Points and Success Points of Clientele 

Managed services marketing needs to proceed from strategic points where your prospects are feeling operational “pain”. That is to say: they’re losing money through inefficient technology usage. 

You’ve got the ability to help them with your products and services, so you want content designed around this reality. Show hypothetical scenarios based on projections from clients which match the primacy of your target demographic. You’ll need to research to get your head around contemporary pain points, but it’s worth it.   


Monitor the Performance of Your Competitors 

If your competitors are doing well, find out why. Their content is likely going to be available for public perusal. Keep an eye on their value, keep an eye on their local success, watch local press releases. If they’re doing something right, adopt that thing! If they’re not, then ensure you avoid their unsuccessful practices.   


Ensure SEO Requirement Compliance 

There are a lot of SEO considerations to account for if you want your content to be the most successful. Working with SEO agencies specializing in MSPs can save you a lot of time and aggravation, likely netting you greater profit with proper application over time.  

You’ve got to take into account sentence size, paragraph size, subheadings, bullet lists, keyword saturation, images, videos, back-links, and more. Also, you need to know what algorithms are looking for, which requires staying apace of the market concertedly. SEO agencies will have this information organically, it’ll cost you more to get it internally. 



Managed services marketing incorporating peak SEO practices, the effective solutions of competitors, and exposition of pain points toward tech value for clients, is likely to resonate with target markets. Get creative, learn trends, and apply effective SEO for ROI-rich digital marketing. 

Vincent Tedesco

Vincent Tedesco is the President and the CEO of Total Technology Solutions, a full-service IT solutions provider distinguished by broad expertise in managed IT services in Long Island and a singular focus on the needs of their clients. Vincent has over 30 years of experience as an IT leader, from his early years beginning at Computerland and to founding and growing Total. He founded Total in 1988 and spearheaded its evolution in the ever-changing technology marketplace by providing consulting and IT support in Long Island. Total Technology’s mission is to secure and to have IT support in Suffolk with reliable solutions and exceptional service so that Total clients can focus on their core business.