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Boost Your Managed Services Marketing with the Winning Combo of Content Ideation and SEO!

Scott Anderton , , , , , , , , , , , ,

managed services marketingFocusing on content creation is a crucial aspect of managed services marketing. The demand for content marketers and skilled, experienced writers is taking the B2B and B2C industries by storm. If you want your IT business to survive, it’s essential that you produce high-quality content across all visual and social channels, such as YouTube, Snapchat, Instagram, Facebook, Twitter, and LinkedIn. Using perceptive content strategies will result in smarter content ideation during all stages of the buyer’s journey, creating a better customer experience.

Analysis Is the Vital Force behind Content Creation

Analysis should be the focus behind your managed services marketing process. Use all the analytical insights you can to produce influential content and effective SEO strategies, planning your media campaign, optimizing your channels and keeping up with a continuous content publishing cycle. This results in a more comprehensive mindset for content that attracts and encourages customer engagement.

What Is Content Ideation?

Successful content strategists generate ideas to give their audiences relevant, informational content that their target audience needs and wants. That is what content ideation is all about. It’s not easy coming up with unique content ideas alone. If you can, take advantage of your team to brainstorm ideas and objectives. Here are a few tips to keep in mind when thinking about content ideas:

  • Understand your audience
  • Think of your customer first
  • Personalize your content toward your customers’ needs
  • Brainstorm ideas before deciding on the format because this could discourage your creativity
  • Try to keep your content evergreen
  • Consider past content that worked for you
  • Look at your competitors’ content, and see if you can write something better
  • Ask yourself what topics have the most value for your target audience
  • Research the topics of the MSP industry influencers
  • Stay on top of the current MSP trends

Valuable Content and SEO Are a Winning Team

Once you have a list of valuable content ideas, don’t forget about optimizing your content for search engines. Be aware of trending headlines and always optimize your meta descriptions and tags for searches.

To stay ahead of your competition, SEO must be a complete part of your content development and ideation. Key elements of your SEO strategies should be to receive more likes, tweets, +1s, shares, and comments than your competitors. Cross-channel integration is important for all your accounts, along with technical and social skills for the best communication.

As you move on with your managed services marketing, generate interest, earn trust, build relationships and drive interaction by writing valuable, interesting content optimized for search engines. It’s your key to achieving positive results. Always strive to keep pace with today’s demand for high-quality content and leverage the new technology available for sustained content marketing.

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.