Using Your MSP Blog to Target Decision-Makers

Your MSP blog can prove an essential tool in convincing those among your prospects with buying power to convert to products or services your MSP provides. Following are three methods you can use to optimize your blog for this purpose: 

 

  • Research personas closely before writing anything
  • Learn, build up mental momentum; foist that into a Blog
  • Don’t lose your momentum–keep going, keep developing ideas

 

Research Personas Closely Before Writing Anything 

Your MSP blog should be specifically designed such that it caters to personas who are amenable to the products and services you provide. Know your audience. Find out who has buying power among existing clients. Map out similar projections for prospects you’re courting, and design content to match those projections. 

 

Learn, Build Up Mental Momentum; Foist That into a Blog 

You need to research the industry of your target prospects. You need to know the challenges they come against and their common methods of dealing with those challenges. You need to meet their needs in your services and to draw them in on such a platform requires demonstrating via writing just how what you do is what they need. Certainly, this is easier to say than to do; but with the right research, it should be attainable. 

 

Don’t Lose Your Momentum–Keep Going, Keep Developing Ideas 

If this sounds like a lot of work, it is. It’s going to wear you out, it’s going to wear out your marketing team. It makes sense to work with outbound marketing agencies that specialize in MSP solutions. Whatever you need to do such that your momentum remains constant is recommendable, provided it’s sustainable and feasible over time.  

 

More Effective Blogs Convince Those with Buying Power 

When your MSP blog maintains output momentum, increases that momentum through knowledge and closely researches personas, it will be more relevant to your target market. When that blog is additionally ubiquitous and contains a virtual compendium of data which is prescient, valuable, and shareable, you become a resource. Optimize accordingly. 

Bill Hogan

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.