Your MSP blog can prove an essential tool in convincing those among your prospects with buying power to convert to products or services your MSP provides. Following are three methods you can use to optimize your blog for this purpose:
- Research personas closely before writing anything
- Learn, build up mental momentum; foist that into a Blog
- Don’t lose your momentum–keep going, keep developing ideas
Research Personas Closely Before Writing Anything
Your MSP blog should be specifically designed such that it caters to personas who are amenable to the products and services you provide. Know your audience. Find out who has buying power among existing clients. Map out similar projections for prospects you’re courting, and design content to match those projections.
Learn, Build Up Mental Momentum; Foist That into a Blog
You need to research the industry of your target prospects. You need to know the challenges they come against and their common methods of dealing with those challenges. You need to meet their needs in your services and to draw them in on such a platform requires demonstrating via writing just how what you do is what they need. Certainly, this is easier to say than to do; but with the right research, it should be attainable.
Don’t Lose Your Momentum–Keep Going, Keep Developing Ideas
If this sounds like a lot of work, it is. It’s going to wear you out, it’s going to wear out your marketing team. It makes sense to work with outbound marketing agencies that specialize in MSP solutions. Whatever you need to do such that your momentum remains constant is recommendable, provided it’s sustainable and feasible over time.
More Effective Blogs Convince Those with Buying Power
When your MSP blog maintains output momentum, increases that momentum through knowledge and closely researches personas, it will be more relevant to your target market. When that blog is additionally ubiquitous and contains a virtual compendium of data which is prescient, valuable, and shareable, you become a resource. Optimize accordingly.