MSP sales needs to have a strategic quality which utilizes all avenues of outreach to ensure greatest impact. One great way to ensure content is where it should be is to continuously refine it using known techniques.
The following are three qualities the best sales copy-writing is usually seen to have:
MSP sales necessarily deal with complex subject matter. Technology is always in development and is furthermore estranged from simplicity through an idiosyncratic language that’s impossible to understand if you’re not familiar with it.
When you’re writing copy to draw in clients, don’t make it hard to understand. This isn’t the time to show off your grasp of technical terminology. It is your time to show any analogy, metaphor, or describing skills you have. Be simple, aim writing at between an eighth grade and high school reading level, and communicate value rather than features. People need to see how technology applies to them directly.
Exercise Due Diligence
Research both your target market and the statistics you use to round out the cases you make in the copy you write. This can take time and it can be frustrating as you’ll occasionally find a certain bit of copy can’t be published as it’s inaccurate. That said, your primary research target will be prospects that match your core demographic.
Solve Problems as Possible
Earlier it was stated that your content should demonstrate value to clients. One way to do this is to solve common problems. For example, sometimes there are common issues which derive simply from the employees of your clients using technology the wrong way. A simple tutorial may be all that is necessary to totally reverse a systematic issue.
MSP sales rounded out by copy which is diligently created, eminently valuable, and necessarily simple, is likely going to be much more effective at reaching prospects. There is always room for improvement. You might examine existing content, or work with a content agency for greatest refinement here.