Tips on How a Small MSP Business Can Compete with Big Businesses

MSP businessTechnology is the great equalizer that enables your MSP business to compete with big business. Small businesses have the same access to technology as Fortune 500 companies, which could be in the form of a particular type of Microsoft Dynamics Implementation, to help with their workflow management, amongst others. You don’t have to be big to compete in today’s MSP market- thanks to Google, social media, and targeting audiences from around the world!

Freedom and Flexibility to Explore New Approaches

Freedom and flexibility, that’s the beauty of working in a small business. Endless meetings, schedules, rebuttals and big business processes do not tie you down. The result is fast decision making by your small business team.

Freedom and flexibility, that’s the beauty of working in a small business. Endless meetings, schedules, rebuttals, and big business processes do not tie you down. The result is fast decision-making by your small business team. You also have more flexibility when it comes to marketing new services and products. Larger companies have a lot to lose, so they are more hesitant with releasing new products. Small businesses have a quicker response times when releasing services that the customers want.
That said, one of the crucial decisions that need to be made is the design of the website. Bespoke software vs off the shelf software is often a dilemma that small business owners face. By veering from the beaten path of generic, ready-to-use software and websites, you could opt for bespoke software that is customized to cater to the specialized needs of a business. This not only brings a fresh change to your application or website but also gives your customers (you and your employees included), a feeling of exclusivity. Though on the steeper side of the budget, the investment could prove to be a turning point for small businesses in terms of the reach and marketability of their products and/or ideas.

Your Money, Your Decision

Funding is another roadblock that large companies face. Even though major organizations have the money, they can’t use the funds for new, innovative ideas without going through a maze of meetings and sign-offs. These are major obstacles for getting new products out to their customers. Some find that getting someone on board like Early Growth to help with this can be very handy at these times.

On the other hand, your MSP business has the advantage when it comes to funding crazy, new ideas, and services. You see technology as the new frontier, giving you the ability to get your ideas out to potential buyers. Although you have a smaller budget, you have fewer hurdles that block you from using your funds for delivering the new products for a better customer experience.

Build Personal Relationships with Your Prospects and Customers

Large corporations might have a team of content writers that post to social media and blogs, but they do not have the face and personality of a small business. You can show your audience the passion you have for providing them with the solutions they need for success. The inclusion of social media in your bid to build interpersonal relationships with your customers will increase your reach and brand value as the consumers will tend to connect with you on a private level. You tend to have conversations and build trusting relationships. For this purpose of brand building, you would need stable and fast internet service. You could peek at Verizon, AT&T, Suddenlink, and rise broadband plans which can cater to your business needs with a variety on their platter of plans.
Your audience can connect on a personal and emotional level. This is something they could never do with a large, insensitive corporation.

Give the Power to the People

Most big businesses have training representatives or training sessions that show customers how to use their services. The thing is that today’s consumers don’t want to take the time to meet with representatives or sign up for training classes. They want the flexibility to learn on their own whenever they have the time.

As a small business owner, you can do this by providing online training videos that your clients can access anytime. This also personalizes the experience and gives your brand value because your clients can put a face to your business.

These are just a few of the ways that your MSP business can take on those 800-pound gorillas and win. As long as you connect with your customers, building honest relationships, you’ll come out ahead.

Bryan Fuller

Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.