Technology is the great equalizer that enables your MSP business to compete with big business. Small businesses have the same access to technology as Fortune 500 companies, which could be in the form of a particular type of Microsoft Dynamics Implementation, to help with their workflow management, amongst others. You don’t have to be big to compete in today’s MSP market- thanks to Google, social media, and targeting audiences from around the world!
Freedom and Flexibility to Explore New Approaches
Freedom and flexibility, that’s the beauty of working in a small business. Endless meetings, schedules, rebuttals and big business processes do not tie you down. The result is fast decision making by your small business team.
You also have more flexibility when it comes to marketing new services and products. Larger companies have a lot to lose, so they are more hesitant with releasing new products. Small businesses have quicker response time when releasing services that the customers want.
Your Money, Your Decision
Funding is another roadblock that large companies face. Even though major organizations have the money, they can’t use the funds for new, innovative ideas without going through a maze of meetings and sign-offs. These are major obstacles for getting new products out to their customers.
On the other hand, your MSP business has the advantage when it comes to funding crazy, new ideas and services. You see technology as the new frontier, giving you the ability to get your ideas out to potential buyers. Although you have a smaller budget, you have fewer hurdles that block you from using your funds for delivering the new products for better customer experience.
Build Personal Relationships with Your Prospects and Customers
Large corporations might have a team of content writers that post to social media and blogs, but they don’t have the face and personality of a small business. You can show your audience the passion you have for providing them with the solutions they need for success.
When you connect with your customers and prospects, you have conversations and build trusting relationships. Your audience can connect on a personal and emotional level. This is something they could never do with a large, insensitive corporation.
Give the Power to the People
Most big businesses have training representatives or training sessions that show customers how to use their services. The thing is that today’s consumers don’t want to take the time to meet with representatives or sign up for training classes. They want the flexibility to learn on their own whenever they have the time.
As a small business owner, you can do this by providing online training videos that your clients can access anytime. This also personalizes the experience and gives your brand value because your clients can put a face to your business.
These are just a few of the ways that your MSP business can take on those 800-pound gorillas and win. As long as you connect with your customers, building honest relationships, you’ll come out ahead.