MSP marketing will have plenty of operational difficulties ahead of it. You can avoid a lot of them by looking around the web and seeking advice from both peers and those who are at a more productive level of operation to find better means of marketing. This can additionally help you refrain from known bad practices.
Here are three “don’ts” you should consider when crafting your marketing strategy:
Don’t Use Products to Define Your Market: Use People
MSP marketing needs to value the human element over the machine element. Too often marketers focus on the features of the solutions they provide, rather than the people who will be using them. Many clients don’t understand technical specifications. Instead, figure out who most stands to benefit by using what you provide and who is already using such solutions. Focus marketing around appealing to such individuals, rather than describing how excellent what you do is.
Don’t Assume: Research to Understand the Market
Never assume; there are always variables you’ve missed. This is as true in science and mathematics as it is in marketing for your MSP. What you need to do is research the market, research your peers, research competitors, and work with organizations who regularly provide effective marketing solutions to save time and increase effective outreach. SEO agencies that regularly work with MSPs can be invaluable here.
Don’t Remain Stagnant: Continuously Develop
A technology business must always be developing itself. Businesses, in general, are like obligate ram ventilators in that they must keep profiting to survive. But tech businesses add an additional element to that profitability respiration in that computational ability doubles on itself every eighteen months. Ensure you don’t get left in the dust by maintaining products, services, and outreach at the most cutting-edge.
MSP marketing that continually renews itself, researches, and focuses on clientele over products or services will be more effective. Working with SEO groups is also advisable.