Reasons Why Prospects Won’t Call Your MSP Company Back

Your MSP company will be better suited toward initiating effective conversions if it understands why prospects delay returning correspondence. When you know reasons they may leave off from the start, it can help you more effectively convert on initial contact. Additionally, it can help you more successfully convert long-term prospects.

Sometimes, delay in a conversion is a result of something beyond client control. Following are common reasons a strong prospect may refrain from calling you back:

  • They haven’t got a yes or a no
  • Something unexpected has halted acquisitions
  • They were only conducting research from the start


They Haven’t Got a Yes or a No

Your MSP company may not be in a position of prospect rejection. It could be that they don’t know whether or not you’re worth working with yet. It’s essential to always keep your word, and be especially accommodating. Part of that may require getting in contact with unresponsive prospects in multiple ways, multiple times. You don’t know what you don’t know–what makes sense is contacting prospects at strategic intervals at least five separate times, in five separate ways.

Something Unexpected Has Halted Acquisitions

Certainly, you don’t want to contact prospects if they have specifically requested you leave them be or if they’re in the middle of some catastrophe. If you can monitor social media or other information outlets, it can help you determine when the right time is to get back in touch with them or whether you should make an attempt. Sometimes, they’re not following up with you because they physically can’t.


They Were Only Conducting Research from the Start

Last but not least, you’ll have prospects who were only gathering intelligence for a projection, presentation, or something else. This can be determined with a few outreach attempts.

Your MSP company needs to have a follow-up strategy. If you understand why prospects delay contacting you as it’s possible, you can better approach and communicate with them. Regarding outreach, this is the kind of strategy worth pursuing.

Ravi Jain

Ravi Jain is the Chief Executive Officer for Technijian, with a demonstrated history of working in the information technology and services industry. Skilled in Enterprise Software, HP Products, Storage, ITIL, and IT Service Management. <a href=" professional with a BS focused in Physics from University of California, Los Angeles. For over a decade, Technijian has strived to provide Fortune 500 IT Support in Orange County for the small to mid-size businesses. During this time our client base has grown from small office with less than 10 people to mid-size businesses with over 50 employees. We offer corporate wide Managed IT Services for Orange County clients with hotels all across the country as well as IT support for medical device startups here in Orange County. Regardless the size Technijian strives to deliver "Technology Support Your Way".